The National Council on Problem Gambling (NCPG) serves as the national advocate to mitigate gambling-related harm. Our vision is to advance well-being by minimizing harm from problem gambling. 

Position Summary:

Reporting to the Director of Public Affairs, our Marketing Manager will develop and execute member and public-facing strategic marketing initiatives. The ideal candidate for this role is a creative, data-informed marketer with strong project management skills and a passion for public health communication.

Responsibilities Include:

· Drive visibility and engagement for NCPG’s offerings through targeted digital campaigns, content creation, advertising strategy, audience segmentation and targeting, and performance tracking.

· Develop and execute multi-channel marketing strategies that support NCPG’s program offerings, including but not limited to membership, annual conference, and training and accreditation programs, across digital and traditional platforms.

· Lead audience segmentation and targeting efforts to deliver tailored outreach campaigns to key stakeholder groups.

· Drive campaign optimization and performance analysis using metrics, A/B testing, and KPIs to continuously improve engagement, effectiveness, and conversions.

· Create and manage promotional content, including emails, social posts, landing pages, infographics, brochures, and digital ads to increase awareness and participation in NCPG programs.

· Collaborate with the Communications Manager to align program messaging with NCPG’s voice, mission, and broader public health narrative.

· Coordinate updates and enhancements to websites and digital assets related to NCPG’s programmatic offerings in partnership with the internal team.

·  Stay informed on trends in nonprofit marketing, public health communication, and consumer behavior to drive innovation and refine strategies.