Lowell School, a progressive school of approximately 315 students in NW Washington, DC, seeks a Communications and Marketing Manager to begin at the start of the 2024–2025 academic year. This is a twelve-month position. The Communications and Marketing manager reports to the Director of Brand Communications Marketing.

The Communications and Marketing Manager works collaboratively across the school community to identify, create, and manage content that tells the story of the values, programs, and people that make Lowell a one-of-a-kind independent school in the competitive Washington, DC market. The manager supports the school’s operations, community building, recruitment and retention, and fundraising goals and objectives.

Qualifications:  

• B.A. or above in communications, marketing, journalism, or a related field.
• Three to five years of experience in communications and/or marketing, ideally in an education or nonprofit setting.

Required Skills/Abilities:

• Proven creative ability with exemplary writing and storytelling skills and experience targeting and optimizing content for different mediums and audiences.
• Proven ability to communicate effectively with a variety of audiences.
• Proven organizational and time- and task-management skills, attention to detail, and an ability to manage deadlines.
• Significant knowledge of and experience with social media platforms and management tools, including Instagram, Facebook, YouTube, Vimeo, Hootsuite, and Facebook Business Manager.
• Significant knowledge and experience with content management tools; Blackbaud and HTML knowledge is a strong plus.
• Experience with design, photography, and video/multimedia production; Adobe Creative Suite, Canva, and iMovie, is a strong plus.
• Experience with SEO and digital marketing.
• Experience with digital analytics, including Google Analytics and Hootsuite.
• Experience with copywriting and editing.
• Ability to work collaboratively and independently and take on strategy and management roles when needed.

Duties/ Responsibilities:

• Partner with the Director in creating, executing, and managing the school’s content and digital marketing strategy, including some project-level leadership and management.
• Consistently identify, produce, and optimize brand-aligned content designed to educate, engage, and influence the school’s target audiences, including current and prospective families, donors, and the regional and national independent school community. This includes written communications, advertising and digital marketing, website and social media content, and photos and videos.
• Maintain content calendars for marketing and communication efforts.
• Collect, develop, manage, and communicate to school leadership analytics data for all relevant communications digital media channels and platforms to measure effectiveness, efficiency, and impact. This includes providing regular reports to the Director and other members of the Administrative Team to inform the school's decision-making.
• Stay up-to-date with the latest communications and marketing digital media trends, technologies, and best practices, and make strategy suggestions when appropriate.

Physical Requirements:

• Must be able to lift up to 25 pounds at times.

• Must be able to traverse school facilities and lead students to safety in the event of an emergency.

• Long periods of sitting at a desk and working on a computer.

Candidates interested in applying should email a cover letter, resume, and three references to the attention of Joan Buhrman, Director, Brand Communications and Marketing, at employment@lowellschool.org. Please include the position title in the subject line. 

Expected Salary Range:  $65,000 - $75,000

Lowell School offers a comprehensive compensation and benefits package. Lowell is an equal-opportunity employer. Lowell complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.

Reasonable accommodations may be made to enable individuals with disabilities to perform a certain duty of the job.

About LOWELL SCHOOL

Our mission is to create an inclusive community of life-long learners in which individual is valued and respected. At Lowell, dedicated teachers nurture curiosity and help children develop fundamental skills and deep, conceptual understandings that will last a lifetime. In the Pre-Primary School, opportunities abound for exploration, discovery, and learning. Teachers pay close attention to each child’s social, emotional, and academic development. In the Primary and Middle Schools, a rigorous, integrated curriculum—which includes the full complement of academic classes, as well as arts, technology, and physical education—engages students in active, experiential learning. A strong social curriculum develops interpersonal skills, multicultural understanding, and community engagement. A full array of after-school activities—including sports, swimming lessons, music lessons, and minicourses—are also available for all enrolled students.

Connections working at LOWELL SCHOOL