The Director of Membership develops and implements analytics driven membership sales and business development strategies to drive revenue goals and outcomes.
The position is responsible for overseeing all aspects of membership acquisition, engagement, retention, and business development for NATA. This role involves the development and implementing strategies to attract new members, developing, enhancing, and promoting members benefits and services to address current and impending member needs, ensuring high levels of member satisfaction and leading overall Business Development strategy to grow media sales and corporate sponsorship.
The Membership Director serves as a key influencer between internal departments to lead initiatives that drive member satisfaction and outcomes. In addition, this position works closely with marketing and communication on messaging and campaign initiatives to achieve membership goals.
Establish value propositions that address member needs and achieve recruitment goals.
Develop and execute strategies to attract new members, including targeted marketing campaigns, outreach initiatives and networking opportunities.
Conduct market research to identify potential target audiences and explore new channels for membership growth.
Collaborate with other departments to develop compelling membership resources and pricing structures.
Track and analyze membership trends adjusting acquisition strategies as needed.
Membership Engagement and Retention
Partner with Director of Marketing & PR to develop targeted value-driven messaging that enhances retention and engagement.
Leverage predictive analytics to forecast future outcome.
Partner with departments to develop and implement programs to enhance member engagement based on member data.
Develop, adopt and/or deliver membership benefits and services that align with member needs.
Regularly assess and quantify member experience, engagement, and satisfaction to inform strategy and address issues or concerns.
Maintain an accurate and up-to-date membership database, including member profiles, contact information, and membership status.
Work with IT to streamline and ensure process and practice efficiency.
Generate regular reports on membership statistics, including growth rates, retention rates, demographic data and projected trends.
Utilize data analysis to identify trends and opportunities for enhancing membership engagement and retention.
Ensure compliance with data protection regulations and maintain the security and confidentiality of member information.
Advise and oversee the development and implementation of a comprehensive business development strategy aligned with overall organization goals and objectives.
Set key performance indicators (KPIs) and metrics to measure the effectiveness of business development initiatives.
Monitor and analyze market trends, competitive activities, and customer feedback to identify areas for improvement.
Provide input and market insights to sales manager to ensure alignment with customer needs, market trends and opportunity.
Prepare and present regular progress reports, sales forecast, and business development updates to senior leadership.
Establish annual business development revenue goals based on market opportunity.
Collaboration and Leadership
Work closely with cross-functional teams, including marketing, education, events, and finance, to lead and coordinate membership-related activities.
Provide leadership and guidance to membership, sales staff and volunteers, fostering a positive and productive outcomes-driven work environment.
Identify and nurture new collaborations and relationships that support new member benefits and enhance value.
Collaborate with the executive team to develop, lead, and implement long-term membership strategies and goals.
Stay informed about industry trends and best practices in membership management, applying innovative approaches to enhance the membership experience.
Establish annual membership recruitment and retention revenue goals.
Liaison to one or more volunteer committees.
Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines.
Leadership experience and the ability to motivate and inspire a team and peers.
Knowledge of relevant industry regulations and data protection policies.
The National Athletic Trainers’ Association (NATA) is the professional membership association for certified athletic trainers and others who support the athletic training profession. Founded in 1950, the NATA has grown to more than 38,000 members worldwide today. The majority of certified athletic trainers choose to be members of the NATA – to support their profession, and to receive a broad array of membership benefits. Please visit www.nata.org for more information.
NATA provides a full complement of benefits including generous leave policies, a benefit allowance to be used toward benefit premiums, short-term and long-term disability insurance, life insurance, a 401K and a pension plan, wellness benefits, tuition reimbursement, professional development, and a flexible work schedule.
If you are interested in this position, please submit your resume, with cover letter and salary requirements.
Bachelor’s degree in business, sales, marketing, communications, or a related field.
At least seven years proven experience growing membership, recruitment, and engagement, preferably in a professional association, nonprofit organization, or similar setting.
At least five years of experience managing teams.
Analytics mindset and the ability to utilize data to drive decision-making.
Strong knowledge of membership acquisition and retention strategies.
Excellent interpersonal and communication skills, with the ability to influence and build relationships that drive outcomes with a diverse range of individuals.
Proficiency in using membership management software and databases.
In the early 1900s, many early leaders, inventors and sports medicine practitioners were pioneers in their own right and contributed to what is now known as the modern-day athletic training profession. As a result of their efforts, NATA was founded in 1950 and has since expanded over the years to encompass a global membership.Recognizing the need for a set of professional standards and appropriate professional recognition, NATA has helped to unify athletic trainers across the country by setting a standard for professionalism, education, certification, state regulation, research and practice settings. Members serve as leaders of the association, which has multiple committees working together to advance the profession. From the humble beginnings of a postal mailing service located at 3315 State St., in Lafayette, Indiana, (used by NATA Secretary and Founding Father of Modern-Day Athletic Training William “Pinky” Newell in the early years to correspond with members), the first NATA office was headquartered in Greenville, North Carolina, starting in 1977. By 1989, the association was rapidly growing and the office was relocated to 2952 N. Stemmons Freeway, in Dallas. In 2014, the offi...ce moved again and is currently headquartered at 1620 Valwood Parkway, in Carrollton, Texas. NATA is serviced by a full-time executive director and more than 40 full-time staff members.