Membership & Marketing Director, KAZU

University Corporation at Monterey Bay


Salary: $66,000.00 - $84,000.00 Annually

Job Number: 2023-00010

Location: CSUMB Main Campus- Seaside, CA

Department: KAZU

Description

Open Until Filled. Priority Screening Date: May 21, 2023.
The University Corporation at Monterey Bay is a non-profit institution that is related and affiliated with the California State University, Monterey Bay. The University Corporation at Monterey Bay is a nonprofit 501(c)(3) public benefits corporation that is a recognized auxiliary organization of California State University and was established in July 1994. The University Corporation's mission is to further the educational purposes of the University. The University Corporation at Monterey Bay is an equal opportunity employer and is committed to building a pluralistic university by hiring personnel with competencies and experience related to the regional and State Population. The University Corporation at Monterey is committed to a standard of excellence in the services it provides and in the quality of work expected of its employees.

DEPARTMENT/PROGRAM SUMMARY
KAZU 90.3 FM is a public radio station licensed to the University Corporation at Monterey Bay and is located on the CSUMB Campus.

POSITION SUMMARY
The Membership & Marketing Director oversees the membership and marketing programs for KAZU, including:

• the monthly sustainer donation program
• digital advertising and direct fundraising efforts
• on-air membership drives, matching gifts, car donations, and any other revenues excluding Business Support.
• video content creation and production
• digital & social media marketing, print advertising, and SEO

The Membership and Marketing Director designs, implements, and evaluates KAZU's membership and marketing activities, identifies opportunities to improve member and listener acquisition, retention, revenue growth, and member services and benefits. This position will oversee all station marketing activities and design campaigns and programs aimed at increasing audience adoption in underrepresented populations through social media, video & digital content, arts & culture programming coordination, and community partnerships. This position will develop and manage long and short-term fundraising strategies. The incumbent will also lead station processes for data integrity to ensure accuracy and efficiency, including gift entry, constituent management, data health, and reporting for data management systems including Blackbaud Luminate, NXT, and Raiser's Edge. The position reports directly to the General Manager.

Examples of Duties
ESSENTIAL DUTIES AND RESPONSIBILITIES include. but are not limited to. the following:

1. Direct and manage all Marketing, Membership Services, and Fundraising activities.
2. Manage and select membership benefits and ensure timely distribution of thank you premiums by coordinating with external vendors on inventory and fulfillment.
3. Plan, promote and execute member events such as Major Donor Salon Events, Movie Club, and other Membership station benefits for donors.
4. Manage solicitation, collection, and recording of all direct mail donations and online donations in accordance with policies outlined by IRS, Auditors, and Corporation Accounting.
5. Oversee and develop social media growth strategy in line with current industry best practices and in conjunction with content team.
6. Develop strategic digital marketing strategy in support of KAZU programming and fundraising.
7. Oversee video content development, production, editing and deployment on KAZU.org and associated social media accounts.
8. Recruit and train student interns to assist in production of marketing and membership programs, social media, and video content creation.
9. Oversee fundraising recordkeeping systems ensuring data accuracy, donor privacy, receipting, and recognition.
10. Write and edit well-crafted solicitations, tax receipts, donor correspondence, and other communication materials in support of the station's fundraising activities.
11. Develop and coordinate direct mail campaigns with external vendors. Review messaging, prepare and provide mailing lists and suppression lists and source codes. Generate coordinating appeals in the database and update recipient records accordingly.
12. Serve as project manager with external call center: coordinate pre- and post- drive meetings, update scripts, write FAQs, generate and upload break schedule, export membership data file from Raiser's Edge and upload to call center site, answer call center questions, and with University IT, transfer phone line.
13. Provide effective customer service and assist members with making gifts, updating payment information, and answering questions about KAZU. Update database accordingly.
14. Contact donors regarding declined and expired credit cards and ACH returns for resolution.
15. Assist General Manager in compiling and submitting reporting requirements, such as EEO Reports to FCC, fundraising reports to University Advancement and the CSU Chancellor's Office, and other fundraising reports as needed to track performance against goals.
16. Coordinate and oversee the successful implementation of all on-air pledge drives: recruit and schedule on-air talent and volunteers, draft scripts for pledge breaks, select premiums, update website and donation forms, create emails, coordinate pledge schedule with staff, serve as on-air talent when needed, work with call center, track and report on drive success throughout campaign.
17. Build and maintain donation forms, email campaigns and messages, surveys, event calendars, and other user engagement opportunities using Luminate Online and other web platforms. Run reports and interpret audience analytics.
18. Ensure data integrity and compliance with data security standards.
19. Thoroughly document standard operating procedures. Train, supervise and guide the membership and marketing team, including student interns, in accordance with policies and procedures.
20. Troubleshoot technical issues. Provide support and problem-solving assistance to the KAZU team.
21. Monitor industry trends and changes in membership and Blackbaud platforms. Apply learnings. Research best practices for long-term and short-term fundraising strategies.
22. Plan and execute donor-related, in-person and virtual events related to membership development.
23. Assist and serve as back-up to the Business Manager to include preparation of deposit slips for all revenue received and other tasks as needed.

OTHER FUNCTIONS

1. Contributes to the overall success of KAZU by performing all other duties as assigned.
2. Promotes and maintains an atmosphere of excellent internal and external customer service within the program and campus community.
3. Attends workshops, conferences, and meetings as needed.
4. Represents KAZU at station events as needed.

PHYSICAL WORK ENVIRONMENT

This position requires working on campus with students, staff, and faculty. The health and safety of our students, faculty, and staff remain our highest priority. In the fall, students, faculty, staff, and the community can expect that masks will be encouraged and that the appropriate degree of social distancing will be in place in all areas based on evolving guidance. Additionally, all students, faculty, and staff are encouraged to be vaccinated before coming to campus. CSUMB will communicate more information about vaccination requirements and testing protocols when the details become available. Corporation employees will be required to provide their vaccination status through an online portal.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Typical office environment with standard office and radio equipment and tasks. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; to verbally communicate to exchange information, and to occasionally travel to other offices or locations to attend meetings or to pick up or deliver materials.

WORK LOCATION

• Hybrid Position
• 75% minimum in-office/on-site following the initial training period. Position location may change based on CSU expectations and department needs
• Work Location: CSUMB Main Campus, 100 Campus Center, Seaside, CA

Due to the COVID 19, this position may be approved to work remotely on a temporary basis or may be required to physically work on campus. Work assignment locations are at the sole discretion of CSUMB and may be changed or revoked at any time.

KNOWLEDGE, SKILLS, AND ABILITIES
Experience working with diverse and multicultural populations and the ability to guide student interns of diverse backgrounds to higher levels of skill development. Ability to manage complex projects, work independently as well as collaboratively, and complete tasks on time. Ability to evaluate and understand all aspects of the membership software. Excellent interpersonal, communication (written and verbal), and organizational skills. Ability to present clear and concise information orally and in written reports. Ability to apply independent judgment, discretion, and initiative to address problems and develop practical, thorough, and creative solutions. Ability to maintain effective working relationships with administration, faculty, student, and community partners. Demonstrated proficiency working with word processing, spreadsheet, Blackbaud Raiser's Edge and / or Luminate Online software platforms. Demonstrated knowledge of marketing tactics, SEO, video editing software including Adobe Creative Cloud suite, especially Premier Pro, and/or Final Cut Pro. Demonstrated understanding of and commitment to the CSUMB Vision Statement and the core values of mutual respect, collaboration, multiculturalism and diversity, community service, and institutional excellence. Understand/follow oral and written instructions, learn quickly, work independently, be able to multitask; Communicate effectively with co-workers, students, faculty, staff, administrators and the general public; Take responsibility for and manage special projects as assigned; Prioritize work to efficiently complete projects within deadlines; Conduct web- based research. Ability to gather, analyze, and present data. Perform basic math functions including statistical data.

Qualifications
MINIMUM QUALIFICATIONS
Education and Experience:

• Bachelor's degree from an accredited college or university AND minimum 1 year of experience.
• Other experience that demonstrates the requisite skills and abilities, may be substituted for required education on a year-by-year basis.

DESIRABLE QUALIFICATIONS

• Demonstrated understanding of and commitment to the CSUMB Vision Statement and the core values of mutual respect, collaboration and service orientation, multiculturalism and diversity, community service and institutional excellence.
• Prior experience working in a fundraising or development organization.
• Public radio and experience working with volunteers.
• Experience using Raiser's Edge.

Special Conditions of Employment
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the University Corporation. Failure to satisfactorily complete the background check may affect the application status of applicants or the continued employment of current University Corporation employees who apply for the position.

This position will have a duty to report to the Campus Title IX Officer information pertaining to victims of sex discrimination, sexual harassment, sexual misconduct, dating/domestic violence, and stalking as required by CSU Executive Order 1095.

The University Corporation at Monterey Bay is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status. This position is required to maintain confidentiality as outlined in the Department of Education's Family Educational Rights and Privacy Act (FERPA) and California's Educational Code Chapter 13 regarding sensitive student issues.

Please note: University Corporation employment is separate and distinct from CSU Monterey Bay or State of California employment. University Corporation employees are not employees of either CSUMB or of the state of California.

All employees must be eligible for employment in the U.S. The University Corporation is not a sponsoring agency for any positions.

University Corporation at Monterey Bay positions are 'at-will' employment.

CSUMB is a smoke and tobacco-free campus.

The campus leadership has committed the resources needed to achieve an engaged, safe, and in-person experience. The health and safety of our community remain our highest priority, and we are confident that existing public health measures provide for a safe environment capable of delivering a complete college experience on the CSUMB campus. Being an Otter means caring for each other and doing your part to protect your community.

In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State University, Monterey Bay Annual Security and Fire Safety Report is available at https://csumb.edu/clery.

Sensitive Positions - This position has been designated as a sensitive position with:

• control over campus business processes, either through functional roles or system security access

Special License or Certifications and Conditions:

• May require occasional evenings and/or weekend work.

Questions can be sent to: hr_corporation@csumb.edu.

Compensation and Benefits:SALARY AND BENEFITS
The University Corporation is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students, and the customers we serve. Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department's fiscal resources.

The hiring range for this position is $66,000 - $84,000/yr
Classification: Grade 6, Staff
Grade range: $56,045 - $84,067/yr

This is an exempt position and as such is not eligible for the overtime provisions of the Fair Labor Standards Act. The Corporation offers a rich benefits package that constitutes a major portion of total compensation. Benefits include medical, dental, vision, and life insurance benefits, contributory retirement plan, TSA (403b), and other benefits. Please review our benefits guide (Download PDF reader) for details about sick time, vacation, and holidays.

The University Corporation at Monterey Bay also provides access to affordable campus housing: https://csumb.edu/corporation/employee-housing

Although CSUMB is located in a high-cost housing area, Schoonover Park rental homes are affordably priced. Monthly rent rates include cable television, garbage service, and sewer. Convenient floorplans, attractive interior appointments, and numerous community amenities make Schoonover Park Rental Homes an exceptional value. Schoonover Park is near the main campus, yet a tranquil world away. The community lies nestled in the secluded beauty of rolling coastal hills three miles east of campus. Living in one of the most desirable areas of California, you will enjoy the natural splendor and cultural abundance of the Monterey Peninsula. Quality of life begins with your home in Schoonover Park and extends through every aspect of your California coastal lifestyle. https://www.schoonoverparkapartments.com

How to Apply:All prospective applicants must apply online. You must complete the entire application for submission. We only accept applications for the open positions listed. Please do not fax or mail in a printed version of the electronic applications or a resume in lieu of an application. If you are having difficulty applying or need assistance, please call (831) 582-3389. All positions are open until filled. The completed online application and resume must be submitted by 5:00 pm PST on the priority screening date. Applications received after this date will be reviewed at the discretion of the Corporation.

AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER: The Corporation is an Equal Opportunity-Affirmative Action employer seeking to recruit and support a broadly diverse community of faculty and staff. We value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. We consider qualified applicants for employment for their anticipated contributions and without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability.



To apply, please visit https://www.schooljobs.com/careers/csumb/jobs/4012480/membership-marketing-director-kazu




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