Develops and guides the execution of an innovative strategy for ARDâ™s online presence and social media communications. Conducts ongoing analysis to measure success, making real-time adjustments to sustain growth and optimize for conversions.
Collaborates with ARD colleagues to develop, implement, and adapt marketing strategies for discrete projects in support of ARDâ™s mission.
Partners with the senior director of marketing to develop a long-term vision and plan for selection, development, implementation, and integration of digital tools, including websites, web and mobile applications, HTML email tools, online giving infrastructure, social media tools and platforms. Actively participates in new technology initiatives and plans for future state needs.
Represents ARD Communications in cross-departmental collaborations and working groups to support technology planning and to build and strengthen internal and cross-campus relationships. Collaborates with internal and cross-campus teams to be a digital communications resource and recommend best practices and strategy.
Leads strategy and operations of the Digital Communications team within ARD Communications, overseeing general management of the Digital Communications team, vendors, and consultants. In partnership with the Director of Operations, manage the digital communications budget.
Seeks opportunities for professional development that will enhance job performance, including building networks within the University and with colleagues at peer institutions and with an eye towards broadly diversifying the advancement profession.
Manages employees by establishing annual performance goals, allocating resources, assessing annual performance, and determining individual merit, incentive and/or promotional increases. Provides technical oversight and develops standards, guidelines, and processes for application systems.
Advises decisions on project and infrastructure needs, including the evaluation of server technologies, languages, platforms, and frameworks. Develops timelines and project plans for the team.
Performs other related work as needed.
Minimum seven years of professional experience in communications, marketing, public relations nonprofit management, development, alumni relations, sales or similar professional work experience.
Minimum four years leading a project team or managing staff.
Minimum two years developing and monitoring budgets.
Managing large, complex projects (including websites) with multiple stakeholders and constituent groups.
Online and digital communications strategy.
Working with executive leadership.
Working with staff and customer offices to understand and articulate business processes, data, and organizational priorities.
Developing and refining business processes and associated documentation.
Experience within a higher education environment.
Technical Skills or Knowledge:
Demonstrated skill and knowledge of, or ability to learn quickly, the internal workings of the University as well as the technology tools available to the Office of Alumni Relations and Development, including the University's donor relationship management system and the Microsoft Office Suite.
Defining and maintaining digital communications tools such as websites, web applications and HTML email programs.
Identifying and documenting functional specifications for digital tools such as website, web applications and content management systems (CMS).
Knowledge of web standards and best practices.
Build, lead, mentor, and motivate a diverse team, and to encourage growth and change in both people and programs. A strong commitment to personal and professional development, and the ability to foster a collaborative and inclusive team environment.
Manage confidential information with discretion and tact.
Act with integrity, professionalism, and confidentiality.
Work collegially and collaboratively in a team setting.
Prioritize multiple projects and independently follow through with detail.
Outstanding interpersonal and communications skills characterized by the ability to listen, speak, and write effectively.
Self-motivation and the ability to take initiative.
Standard office environment.
Travel to campus and/or non-campus locations for University business.
Work evenings and weekends as needed.
Cover Letter, addressed to Hiring Committee (preferred)
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