The Market Intelligence Director will serve as the founding leader of the Market Intelligence function. This data-first position will be focused on creating, gathering, and disseminating data, insights, and information. The scope of work includes, but is not limited to, conducting targeted analyses on the industry, clients, students, and the competitive and market landscape with the intent of enabling effective decision-making internally and sharing appropriate insights and research externally.
Successful candidates for this position will have a deep understanding of the education and/or financial services advisory landscape, including players, technologies, and underlying dynamics. They will partner with faculty, staff, and leaders to communicate their findings and recommendations across the company.
Core Functions / Activities:
Assist to pull together a fact base of foundational data (i.e. market sizing, market penetration, student/customer needs, value propositions, offer-market fit, etc.)
Evaluate gaps in market intelligence and research (including brand awareness), and collaborate with internal partners to assist in developing strategies to address them.
Build out a scalable Voice of Customer (aka Voice of Student) pipeline, and an appropriate NPS-like measurement. Assist in developing key metrics and performance indicators to help stakeholders answer business questions (i.e. VoC, NPS, etc.).
Conduct comprehensive research and analysis of the market and competitive trends, and deliver objective, meaningful insights in concise and compelling ways. Identify and fill gaps in understanding of the organization, the market, and (as appropriate) competitors.
Provide analysis on offer strategy including various competitive offerings, pricing, business models, sales, value propositions, and methods of operation.
Serve as a subject matter expert and thought leader, and help foster internal information sharing.
Build a robust platform to identify, acquire, and enhance qualitative and quantitative industry data.
Design and execution of qualitative research instruments including surveys, focus groups, etc. to inform product strategy, improve the effectiveness or applicability of existing surveys research, collaborate, and democratize access to survey data. Support and collaborate closely with internal researchers.
Conduct targeted analyses/learnings to develop and deliver recommendations that drive impact to the business (i.e. increase program completion rates, assess new markets, market intelligence activities, etc.). Identify new and innovative opportunities; quantify existing opportunities.
Help evolve organizational processes to better leverage data and insights.
Monitor and highlight industry publications, competitor actions, and market developments.
Prepare for what-if scenarios to understand opportunity and risk for the organization.
Support competitive and market intelligence content management (i.e. market intelligence portal)
Produce high-quality work in a variety of formats including reports, battle cards, executive summaries, briefing documents, and presentation slides.
Understand business asks, clarify core needs and support the development of business cases.
Build reusable assets, solutions and develop best practices for current and future business problems.
Other duties and responsibilities as assigned, including special projects that may fall outside of the listed functions/activities.
Graduate degree with a specialization in relevant quantitative fields (ie. survey methodology, market research, economics, marketing, analytics, statistics, or other closely related disciplines)
7 years professional experience expected (ideally in fields such as market or competitive intelligence, management consulting, business operations, research, survey science, etc.); can include graduate/post-doc work
Experience in leading highly complex and high-impact survey research. High comfort level in communicating the results and strategic implications to Sr. Leadership.
Experience in analytics and modeling, including advanced proficiency with spreadsheet modeling and moderate knowledge of SQL
Technical experience with a scripting languages R, Python, or similarly related analytical tools
Excellent communication and presentation skills
Strong relationship management skills including stakeholder management
Keen structured & strategic thinking, with an innate ability to synthesize complex information from a variety of sources into implementable recommendations.
Strong desire to lead change; drive efficiency, challenge the status quo, and resolve issues using creative problem-solving skills. Desire to do whatever it takes to solve complex problems and build scalable processes
Able to achieve results while dealing with ambiguity and a rapid pace of change.
The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance. To learn more, visit The American College.
In policy and practice, we encourage diversity and provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job. We are committed to maintaining a welcoming and inclusive environment.
Effective April 1, 2022 The American College will require all Faculty and Professional Staff to be fully vaccinated against COVID-19 unless a medical or religious exemption is approved.
The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance.
Organization Type: Higher Education Institution