MI Manufactured Housing, RV, Campground, and Self-Storage Associations
Location: Lansing Area
Type: Full Time
Preferred Education: 4 Year Degree
The Membership Director is responsible for working with the President & CEO and association boards to set and execute organizational strategies for the growth of membership retention and recruitment through promotion of the mission and value of the organizations. The Membership Director demonstrates innovation and leadership, supports the associations’ strategic plans, and maintains a cooperative, communicative, and professional relationship with association members, staff, and vendors.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop and Manage Comprehensive and Strategic Member Recruitment and Retention Plans
Lead efforts with members, staff colleagues, and other stakeholders to understand and continually refine value propositions for members of all categories of all associations, including national affiliate and other affinity programs, and apply understanding to all recruitment and retention efforts.
Create effective messaging to communicate value proposition to current and prospective members, including coordination with staff colleagues and vendors on strategic utilization of print, website, and social media vehicles.
Manage all membership retention and recruitment initiatives, including but not limited to direct mail campaigns, organizing special events, engaging relationship outreach, and ensuring the highest standards of timeliness and responsiveness when attending to members’ and prospective members’ needs and requests.
Maintain a visible presence and cultivate relationships with members, prospective members, and other key stakeholders. Seek and develop opportunities to connect in person, including personal visits and attendance of association events.
Work with controller on execution of dues collection processes and refine as appropriate to create efficiency and member convenience.
Maintain high-level knowledge of organizations’ databases including ensuring data integrity.
Compile and analyze membership retention and recruitment statistical reports and provide information to executive management and boards.
Administrative and Other
Support the overall goals of the organizations by performing duties as assigned and collaborating across departments to enrich membership experience.
Participate in the planning and execution of association special events, including but not limited to conferences, trade shows, and consumer-facing shows.
Continuing Personal and Professional Growth
Attend training sessions that will improve the skills necessary to perform responsibilities.
Establish and cultivate relationships with association colleagues in Michigan and other states.
Develop and maintain contemporary knowledge of association industries.
Education: Bachelor’s Degree in Communications, Marketing, or related field required or combination of education and relevant experience.
Experience: Minimum three years in membership/communications/marketing or related field; association or chamber experience preferred.
Knowledge: Computer literacy; specifically: word processing, spreadsheets, presentation software, database management, some web site experience preferred.
Specific Mental Skills: Ability to analyze, interpret, and summarize information; above average written and verbal communication skills; ability to problem-solve and use effective judgement.
Physical Activity: Significant sitting, occasional standing, walking, and lifting up to 50 pounds; ability to travel to on-site (out of the office) locations with some loading and unloading responsibilities.
Leadership Attributes: Professional appearance; ability to represent the associations professionally to members and other constituencies.
About MI Manufactured Housing, RV, Campground, and Self-Storage Associations
MMHRVCA is the umbrella association for the Michigan Manufactured Housing Association (MMHA), a non-profit trade association representing the manufactured housing industry in Michigan; the Michigan Association of Recreation Vehicles and Campgrounds (MARVAC), a non-profit organization dedicated to encouraging growth in the recreation vehicle and private campground industries while contributing to the quality of Michigan tourism. In addition, MMHRVCA manages the non-profit Self-Storage Association of Michigan (SSAM) formed in 2007 to respond to the needs of the self-storage owners and operators throughout the state.