Writes and edits content for Booth across each of our channels, with a primary focus on digital channels for Boothâ™s key audiencesâ”prospective students around the world, alumni audiences, and global business thought leaders.
Contributes to Boothâ™s storytelling and content creation efforts, including in Booth Stories on ChicagoBooth.edu, as well as in social media and in email marketing.
Works in collaboration with the senior associate director of content strategy, as well as our brand strategy and digital engagement teams, to develop effective and evolving content strategies for all our marketing channels and test-and-learn new approaches to content marketing.
Supports all content-related work with the department, including working in each of our content management systems and supporting other efforts, such as website content migrations into new templates.
Develops new pages and sections on ChicagoBooth.edu, from initial website content strategy to building out pages within our CMS, Sitecore, helping ensure web pages meet best practices for content, SEO, and overall digital engagement.Â
Supports content strategy development and strategic content execution for social media, email, our storytelling hub, public relations, events, as needed.
Completes other writing, editing, and proofreading responsibilities as assigned.
Develops marketing communications, advertising, or publicity materials with a moderate level of guidance from others. Develops, plans, and coordinates the development and production of marketing and publicity materials and campaigns, ensuring deadlines and budgets are met.
May train the work of lower level marketing staff.
Performs other related work as needed.
Bachelorâ™s degree in a writing-related field, such as journalism, English, or communications.
At least two years of experience in content development within a brand, agency, or publishing environment.
Previous work experience in higher education or other nonprofit space.
Experience researching and outlining strategic approaches to content across media channels.
Experience working in content management systems, including web content management systems, social platforms, email, and other systems.
Technical Skills or Knowledge:
Experience integrating SEO keywords into copy in order to ensure content is optimized for search engines.
Learn, understand, and apply new technologies.
Strong project management, analytical problem solving, and troubleshooting skills.
Excellent editorial judgement and strong storytelling skills across channels, as well as outstanding oral and written communication and interpersonal skills.
Collaborative mindset and ability to work both independently and as a part of a matrix team environment team.
Impeccable attention to detail.
Cover Letter (required)
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