The Account Director drives the overall strategic direction for a group of agency clients. The Account Director works closely with company leadership by supervising account team members, directing all aspects of program growth: budgeting, strategy development, channel integration, client relationship, and analytical/reporting oversight.
Responsible for campaign strategy across all channels.
Analyzes results of campaigns and recommends programs to be expanded. Must be able to report on all channel activity and the impact of one channel upon another.
Conducts test programs to measure effectiveness of media, list, creative, and offer.
Contributes to the quarterly and annual business forecasting by providing account trends and sharing future client needs.
Defines fundraising programs to support client message and quality standards.
Develops and implements new and innovative approaches to provide, expand or improve current practices.
Forecasts the cash flow (donations & mailing costs) for assigned clients.
Reviews and evaluates market research to use in forecasting future direct mail fundraising requirements.
Shares ideas and client needs throughout all phases of client life cycle (plan, design, integrate, implement, manage).
Client Services/Program Management
Contact clients on a regular basis to maintain account relationship, advise of new service offerings, and obtain feedback on service.
Develops long term strategic plans designed to ensure account retention, continued account success and realistic program expansion.
Develops offer(s), target revenues, and response rates based on list quantities and costs.
Develops short term strategic plans designed to ensure client satisfaction by identifying customer issues and offering creative and timely solutions to those issues.
Develops and implements strategies to maintain and/or expand fundraising programs for assigned clients.
Identifies target market segments by demographic and/or psychographic characteristics.
Interfaces with the client to understand the client's overall objectives and requirements.
Prepares a plan for each account to identify what and how short- and long-term needs may be met.
Provides reports on the budget and donor activity for each assigned client.
Will research and coordinate implementation activities of off-site agencies, database suppliers, caging vendors and other service providers including wealth screening, modeling, etc.
Tracks and analyzes results of test mailing programs and recommends programs to be expanded.
Performs other duties as required.
Assists account executives in development of plans and budgets.
Communicates significant program information to management team and other departments. Ensures that appropriate agency resources are available.
Ensures that sales, marketing, production, and list departments provide support to assigned accounts/clients.
Expedites the resolution of client problems/complaints.
Serves as a point of escalation for issues or activities that the client encounters.
Business Development/Industry Involvement
Prepares and conducts presentations for clients and prospective clients.
Strives to continuously stay informed about industry standards and best practices.
Participates in trade shows by representing CDR and sharing information on company services.
Knowledge, Skills & Abilities
Must have strong direct response knowledge.
Must have expertise in one or more of the following channels: mail, digital, telemarketing and DRTV.
Agency experience with a focus on partnering with nonprofit organizations, successfully advocating for the client and their donors alike.
Exceptional talent for managing client relationships.
Ability to develop annual plans and projections, effective strategic planning capabilities.
Ability to work independently and efficiently on multiple deadline-oriented projects, and adaptable to changing conditions and requirements.
Exceptional and persuasive written, oral, interpersonal and presentation skills and the ability to effectively interface with staff, community leaders and senior level executives.
Demonstrated ability to be a creative and resourceful problem solver.
Exhibits sound and accurate judgement.
Strong ability to provide analysis and strategy for client services and to stay abreast of current industry trends, including post promotion analysis.
Ability to remain calm and collected under pressure, adaptable and flexible in an ever-changing environment.
Demonstrated ability to be self-motivated, driven and goal oriented.
Demonstrated outstanding organizational, time management and planning expertise.
Strong work ethic and ability to thrive in a collaborative team environment.
Effectively manages personnel.
Excellent general computer skills, with strong proficiency with MS Word, MS Excel, and MS PowerPoint.
Education & Experience
A minimum of 10 years’ senior experience in national, nonprofit, direct response fundraising with a clear focus on direct mail, integration with multiple channels and at least 5 years in a management and leadership position.
In addition to national, nonprofit direct mail, significant experience in all direct response fundraising channels, including telemarketing, digital acquisition, digital marketing, and DRTV (preferred, but not required).
Bachelor’s degree (B.A. or B.S.) from accredited college or university required; Master’s Degree preferred.
CDR Fundraising Group is an award-winning, full-service direct response fundraising agency with more than 30 years of experience in nonprofit fundraising and advocacy. Our staff of account executives, analysts, creatives, production specialists, media experts and strategy consultants work together to create some of the most effective, multi-channel fundraising solutions in the United States.
Our client’s missions are our purpose and our passion. Together, we raise money to transform lives.
CDR Fundraising Group is a Moore company, the largest direct marketing firm in the country dedicated to the nonprofit, association, and government sectors (https://wearemoore.com/). More about CDR and our clients can be found at www.cdrfg.com.
CDR Fundraising Group is proud to be Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, age, and other statuses protected by law.
CDR Fundraising Group will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the... requirements of the law, including any applicable fair chance law.
To help you stay energized, engaged, and inspired, we offer a wide range of benefits including a comprehensive healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about.
Each full-time position at CDR is eligible for our comprehensive benefits package, which includes medical & prescription, dental and vision insurance, employer paid Life, Short-term and Long-term Disability coverage, Health Savings Account plan, Flexible Spending Account plans for health and dependent care, and other voluntary benefit options. We offer paid holidays, paid personal leave, paid volunteer leave, and paid family leave. Employees have the option to participate in a company-sponsored 401(k) plan. Several benefit plans have eligibility waiting periods.