The Trade Show Lead is accountable for leading the overall delivery of trade shows for a group of clients within a specified SmithBucklin portfolio. The Trade Show Lead acts as a trade show specialist and develops and implements trade show components of event strategy and delivery. This role is accountable and responsible for trade show project management, financial management, team management and oversight of all aspects of trade show delivery for assigned clients.
Key focus areas and activities for the Trade Show Lead role include:
Strategy Support: The Trade Show Lead supports the Event Director in developing and implementing trade show aspects of event strategy.
Develops trade show strategies, solutions and innovations that are tailored and relevant to client needs to support the overall event strategy and achievement of event outcomes.
Supports future year(s) site selection strategy and confirms venue ability to deliver on client trade show specifications.
Trade show Management: The Trade Show Lead is responsible for planning, managing delivery of the financials on all aspects of trade shows including coordination of trade show project plan, exhibit hall floor plan, show floor specialty areas, show floor education and poster sessions, exhibit and sponsor prospectus , supplier management, exhibitor management and coordination with sales management.
Develops and manages project plan and timeline including end-to-end logistical management of trade shows.
Manages trade show project scope, identifying issues and developing contingency plans.
Manages trade show financials including development of Exhibit, Sponsorship and Advertising revenue projections, developing budgets, monitoring of financial performance and ongoing issue resolution, oversee monthly financial reconciliation and oversight of Accounts Receivable team member.
Proactively communicates project status, program deadlines, identifying any areas of concern and addresses issues to ensure tradeshow outcomes are met.
Leads floor plan management and oversees space selection process.
Partners with Education to design, develop and manage logistics for show floor education.
Supports prospectus and contracts development working in coordination with Marketing; determines exhibit and sponsor opportunities and pricing and contract rules and regulations with Sales.
Oversees third party supplier needs (General Services contractor, signage, security, First Aid, promotional products) and coordination, leads RFP processes, selection and ensures high quality supplier relationships and service delivery.
Oversees exhibitor communications and ongoing customer service.
Oversees Sponsorship Fulfillment programs in collaboration with Sales, to ensure creation, collection, inventory and fulfillment of sponsor benefits.
Responsible for show analysis, determining data required to support trade show growth in alignment to overall event strategy.
Contributes to overall team success by identifying problems and proactively seeking out methods to improve self-performance and/or efficiency of an operation or task.
Facilitates continuous communication between SmithBucklin service units, clients and exhibitors/sponsors, attendees and suppliers to meet the needs of client organizations.
Technical Competencies: Industry and position specific skills
Excellent knowledge of meeting and event industry terminology and comprehensive knowledge of meeting and event planning, trades how and registration processes. Demonstrates expertise in managing trade shows and exhibit and sponsorship fulfillment.
Experience with international meetings and tradeshows is a plus.
Proficiency with basic computer programming, including the Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Strong communication skills to present and guide decision making of committees and ability to negotiate successfully on behalf of the client.
Certification in Event Management or related professional certification is highly preferred.
A strong understanding of union and labor requirements in different states and destinations.
Familiarity with venues, facilities, convention centers, general service contractors and convention city packages throughout the country.
Financial and Project Management
Budget management: developing a budget with assumptions, and forecasting
Project management experience to include meeting deadlines on time and on budget.
Achieves favorable financial results through strong negotiation skills
5+ years of trade show management experience
ability to travel up to 20%, possibly both domestic and international (travel may include weekends)
Provides added value beyond immediate requests; goes above and beyond.
Anticipates and addresses needs and concerns.
Takes accountability; reviews own work and the work of others for accuracy and thoroughness.
Drive for Results
Takes accountability and accepts responsibility for the outcomes of group efforts.
Pushes self & others for results.
Identifies and uses relevant information when making assessments and decisions.
“Connects the dots”; brings ideas and experiences from one situation to another.
Approaches problems from different perspectives.
Acts without having the total picture; comfortably handles uncertainty.
Allocates and manages resources (e.g. people, financial) to meet business priorities; demonstrates
Knowledge of how team/unit contributes to overall goals.
Accurately estimates own and others' resources required to complete tasks and activities; clarifies roles, monitors budget and others' workload/availability.
Assesses project status, identifies risks and issues, and takes the necessary steps for remediation
Uses own and others meeting time effectively.
Possesses strong financial management skills including budgeting, forecasting and analysis; can explain, present and influence financial based viewpoints and counterpoints.
Provides guidance and coaches others on revenue, expense and financial management practices.
Assists and involves others proactively; shares all relevant information.
Seeks, includes and respects different ideas and perspectives from others.
Consistently works well with a variety of different people.
Reads and relates to others.
Communicates effectively up, down, sideways, internally and externally; adjusts style and approach as necessary.
Conveys information in a manner that engages others and helps them understand and retain the message; reinforces as needed.
Communicates complex information clearly; breaks down and cascades as appropriate.
Writes in a straightforward, logical and comprehensive, yet concise manner.
Deals with conflict independently; acts in a professional and constructive manner.
Appropriately involves the right people at the right time.
Looks at the situation from both viewpoints; focuses on the problem, not the other person.
Proactively shares own knowledge and expertise to improve the contribution of others.
Identifies appropriate tasks to delegate to others and provides sufficient instruction and support.
Provides timely, specific and objective feedback on performance; seeks counsel from manager when necessary.
Is respectful and discreet; maintains confidentiality of others' performance information.
Where Do You Fit?
Whether you are just beginning your career or are a mid- or senior-level professional, working at SmithBucklin will offer you countless opportunities to develop transferrable skills, acquire meaningful knowledge and gain rich experiences at an accelerated pace. By working collaboratively with smart, ambitious, multi-talented, genuine and hardworking colleagues, you will build meaningful, deep and enduring relationships that will serve you well throughout your career, regardless of your chosen path. In addition, as a 100 percent employee-owned company, SmithBucklin offers all of our people – regardless of position or compensation – an equal chance to experience the fulfillment and reap the benefits of ownership. As owners, our employees control the destiny of SmithBucklin and are unified in the goal of building a great, enduring company.
Equal Employment Opportunity
At SmithBucklin, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other protected status designated by federal, state or local law. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of a reference and background investigation based on position.
SmithBucklin is the association management and services company more organizations turn to than any other. Our mission is to achieve the missions of the client organizations we serve.
We serve trade associations, professional societies, technology communities, charitable organizations, and corporations, and have offices in Chicago, Washington D.C., Old Lyme, Conn., St. Louis, and San Ramon, Calif.
We are proudly 100 percent employee-owned.