The American Association of Neurological Surgeons (AANS) seeks a senior management professional to serve as Director of Marketing. This position provides strategic oversight for all marketing activities of the AANS, its foundation, the Neurosurgery Research and Education Foundation (NREF), and its data collection arm, the NeuroPoint Alliance. As a key member of the senior management team, the position reports to the Chief Development Officer.
The Director of Marketing is responsible for designing, implementing and monitoring effective marketing strategies and communications activities for the AANS, Neurosurgery Research and Education Foundation (NREF) and NeuroPoint Alliance (NPA) in alignment with strategic plans, financial goals and business objectives. The position leads efforts to demonstrate member/customer value and increase engagement, revenue and brand awareness. The Director of Marketing directs the efforts of the marketing/communications staff and coordinates at strategic and tactical levels with other cross-functional teams.
Develop and implement the overall direction, management, and implementation of marketing, messaging and communications strategies for AANS and its related organizations, including the annual meeting, membership, education, programs, foundation, registries, journals, publications, AANS exhibits and websites. Lead and execute a comprehensive content distribution strategy and oversee information distribution channels.
Guide the creation and enforcement of brand standards for communications and marketing. Effectively manage branding to align with strategic objectives and goals.
Create and maintain the annual marketing schedule. Lead the development of integrated and sophisticated marketing plans, including strategies and tactics that increase awareness and relevancy and generate demand.
Lead a customer first mindset. Develop compelling value propositions that drive distinct competitive advantages for products and programs.
Direct competitive analysis and market research activities to assess customer needs and trends in markets.
Conduct thorough ROI analysis for marketing initiatives and campaigns. Monitor financial impact and other performance metrics; identify actionable insights to inform strategies and cost effective marketing solutions.
Provide tools, materials and presentations to support sales/business development efforts.
Responsible for directing editorial calendar, design, production and distribution of publications.
Coordinate media interest in the AANS and appropriate response to media inquiries.
Serve as staff liaison to support AANS’ role in multi-organization coalitions, collaborations and PR campaigns.
Oversee development of annual marketing budgets. Responsible for monitoring and forecasting budgets throughout the year. Oversee development of RFPs, review of bids and contracts for vendor services related to marketing and communications activities.
Serve as an expert in CRM data.
Identify, establish and evaluate business processes for project management and production efficiencies and effectiveness.
Hire, retain and coach competent, qualified marketing/communications staff. Foster a collaborative and proactive service orientation toward all areas and departments within AANS, NREF and NPA.
Work closely with senior staff, content leaders and IT staff, and engage key stakeholders to identify priorities and enhance marketing effectiveness.
Serves as a member of the staff leadership team and performs other duties as assigned
Bachelor’s Degree in marketing, communications, or related fields. Master’s degree a pref. CAE designation or equivalent certification a plus.
Seven+ years of progressive marketing responsibility with a proven record of accomplishment in senior marketing roles, preferably in an association or other non-profit setting.
Experience developing and managing budgets and hiring, training, developing, supervising and appraising staff.
Strong creative, strategic, analytical, problem-solving, decision-making, organizational and personal sales skills.
Outstanding written and verbal communication skills. Strong presentation skills and public speaking ability.
Thorough knowledge of marketing strategies and techniques; understanding of market research practices.
Experience with digital and print marketing, content marketing, and social media marketing. Experience overseeing the design and production of print materials and publications.
Excellent interpersonal and customer service skills. Ability to work well with staff and volunteer leadership.
Demonstrated ability to meet multiple deadlines, prioritize projects, remain flexible and work in a fast paced team environment
Proficiency in MS Office and Adobe Creative Suite. Experience with AMS, CMS and/or CRM tools for marketing and market research.
This job operates in a professional office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
This is largely a sedentary role; however, it may require the lifting and moving boxes and bending or standing as necessary.
Travel is required (up to 20%) with occasional evening and weekend work sometimes up to 12 hours.
Position has six direct reports. Titles of all positions potentially supervised by this position listed below:
Senior Digital Marketing Manager
Marketing Associate/graphic designer
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Performs other job related duties, as assigned by management. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties
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