We are looking for a marketing associate to manage the development and production of key marketing tactics and support the marketing team in advancing organizational strategy and priority marketing initiatives.
Marketing efforts are managed and streamlined for efficiency and ease of staff process integration.
Marketing messages are developed, tailored, and targeted to garner recipient attention and succinctly address how the promoted APA program/product uniquely addresses customers’ unmet needs.
Technology is used to creatively and impactfully enhance a personalized customer experience.
Customer data is analyzed and provided to content teams, prompting innovation and iteration of APA solutions.
Promotional marketing efforts align with APA’s annual Scope of Work and advance organizational goals.
Project Management. Sets achievable goals and defines workflows. Assigns tasks with a bird’s eye view to the full picture and process, with focus on the steps and timing to achieve them. Flexible and open to change, successfully engaging in communication and adjusting plans to accommodate needs of stakeholders. Serves as a marketing project lead for some programs, while supporting operations and tactics for others.
Strategy. Brings anunderstanding of organizational strategy and priority initiatives to create strategic, actionable marketing approaches and customer messaging. Uses various marketing approaches to deliver APA content solutions to target audiences and glean insights about their relevance, usefulness, and value. Develops and supports implementation of outcome-focused marketing strategies and workplans.
Customer Insights. Uses creativity and empathy to understand customers, identifying channels and tactics to best reach and convert target customers. Consistently tracks and interprets performance of marketing and communications efforts. Uses quantitative and qualitative data to report on effectiveness of marketing campaigns, approaches, and channels, considering opportunities to better connect with customers and developing recommendations for testing and improvement.
Email Marketing. Creatively deploys marketing automation technology to gain better understanding of customers, personalize outreach and messaging, and increase effectiveness of marketing communications. Focuses on outcomes while keeping an eye on function and form. Comfortable with testing, finding opportunity in learning from results and iterating with efficiency.
Marketing Writing. Writes attention-grabbing, actionable, persuasive copy that reflects an understanding of the target audience, desired outcome of tactic or promotion, and vehicle where copy will reside. Gathers appropriate background information and data to inspire writing, tapping into customer mindsets and needs. Positions the value of products and services in a creative and strategic way to customers.
Promotion. Implements marketing tactics that generate tangible results as measured by sales, awareness/use, perceived value of membership, and other metrics. Looks to customer pain points and needs, scans comparable or competitive marketplace options, and positions the unique value of APA solutions to customers. Monitors and adjusts approaches to improve results and advance goals.
Curious, creative, and tenacious. Problem solver, listener and powerful communicator, comfortable working with a range of people in a team-oriented environment. Capable of leading and supporting others in the pursuit of desired outcomes. Tech savvy individual experienced in and excited by marketing automation, AI communications, and other digital tools. Eager to learn and develop professionally. Proven track record developing and deploying effective marketing or sales techniques required. Marketing or communications degree preferred.
To apply, please include a resume and cover letter.
APA embraces diversity and equal opportunity in our employment practices. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our impact will be.
About American Planning Association
The American Planning Association is a not-for-profit educational association organized to advance the art and science of urban and regional planning. APA and our members provide leadership by advocating excellence in community planning, promoting education and citizen empowerment, and providing the tools and support necessary for communities to meet the challenges of growth and change.