The Director of Marketing and Communications is responsible for four major functional areas/projects: 1) general marketing, communications and branding for the Association and our Charitable Foundation; 2) creation, development and maintenance of Association and Foundation publications and social media channels; 3) oversight of the development and maintenance of the Association’s website and other electronic communications; and 4) coordinating media relations for the Association and our Foundation.
Interested candidates are asked to submit a resume, cover letter and salary requirements to Chief Executive Officer Suzanne Silva, CAE, RCE at email@example.com
Under the direction of the Chief Executive Officer, create and manage the development and implementation of an integrated marketing and communications strategy/plan, supporting the Association’s mission, programs, events and initiatives.
Broaden awareness of the Association’s programs, resources and priorities in order to increase visibility across key audiences.
Measure effectiveness of marketing and communication tactics and reports analysis to CEO.
Monitor marketing and communication tools and best practices to ensure the Association is using the latest technology to remain efficient and effective.
Design and implement digital and non-digital media and social media management.
Manage solicitation and generation of paid sponsorships and advertisements and the production of partnership content.
Develop and manage media relations and public relations including the maintenance of important relationships and development of key messages. Pro-actively place strategic news stories that communicate the association’s messages and elevates the REALTOR® brand in local media outlets, including social media.
Research, write, edit and publish releases, alerts, statements, articles, newsletters, correspondence and other materials in support of the Association’s brand/mission.
Develop and produce video content for leveraging on all communication platforms.
Prepare talking points and scripted remarks for organization leadership.
Brand training for staff and key leadership when appropriate.
Attend staff meetings, provide assistance to other departments and members to enhance the members’ experience and the Association’s reputation.
Perform other duties for our sister Board (Northern Rhode Island Board of REALTORS®).
Perform other duties as may be assigned by the CEO.
Bachelor’s degree in communications, public relations, marketing, journalism, or related field preferred.
3+ years of previous professional experience in an Association, non-profit or membership or marketing organization would be ideal.
Experience working with diverse groups.
Must have an appearance/attitude that represents the Association in a professional manner.
Excellent personal computer skills (PC, Mac), Windows operating system and experience with standard Microsoft business applications (Outlook, Word, Excel, PowerPoint), email marketing systems, social media management tools, graphic design, Google, WordPress, Database and/or CRM software, Canva, Adobe Acrobat (PDF, Photoshop or Creative Suite), video.
Ability to solve practical problems and resolve them in a timely manner, gather and analyze information skillfully, create compelling content.
Accurate and precise attention to detail.
Ability to multitask, prioritize and manage time efficiently with interruptions.
Capable of planning and producing deliverables on time and within budget.
Must have good interpersonal, public relations and communications skills, including the ability to make presentations, handle media inquiries and ability to use reason when dealing with emotional subjects or customers.
Strive to continuously build knowledge and skills and willing to share expertise with others.
Self-motivated, highly resourceful team player with a positive can-do-attitude.
Ability to interact appropriately with colleagues for different purposes in different contexts.
Follows organizational policies, procedures and Bylaws.
WORK ENVIRONMENT AND PHYSICAL DEMANDS
Ability to walk, stand and sit for long periods of time.
Must be able to lift and carry supplies weighing up to 25 pounds.
Ability to stand or sit while maintaining alertness, for several hours at a time.
Ability to speak concisely and effectively communicate.
Visual and auditory ability to respond to critical situations and physical ability to act swiftly in an emergency.
Ability to view/enter data for long periods of time.
While performing the duties of this job, the noise level in the work environment is usually moderate.
Ability to work several evening events per year.
Applicants with an active real estate license are ineligible unless willing to inactivate their license prior to employment.
Includes benefits. Position will be hybrid to start.
About Greater Providence Board of REALTORS
Established in 1907, the Greater Providence Board of REALTORS® is a professional membership organization serving 2,000 real estate and appraisal licensees throughout Rhode Island. We also manage the Northern Rhode Island Board of REALTORS with 665 members and a charitable foundation. We are an equal opportunity employer.
Our mission is to:
- unite those engaged in the real estate profession through the Local, State and National REALTOR® Associations
- promote and maintain high standards of conduct in the real estate profession as expressed in the Code of Ethics of the NATIONAL ASSOCIATION OF REALTORS®
- provide a unified medium for real estate owners and those engaged in the real estate profession whereby their interests may be safeguarded and advanced.
- promote the REALTOR® brand and help our REALTOR® members thrive in their career.