Brand Manager, Manufacturing Institute

National Association of Manufacturers

Job Description

Job Title:                    Brand Manager, Manufacturing Institute

Department:               Communications and Brand Strategy

Division:                     Brand Strategy

Reports To:                Senior Director, Marketing Strategy and Digital Innovation

FLSA Status:             Exempt

Job Level:                  Professional

SUMMARY  

The National Association of Manufacturers has built a reputation as one of the most influential advocacy groups in the country, with members that include many of the globe’s most recognizable brands. Here’s a chance to join an award-winning communications and brand strategy team and showcase your work with some of the top talent driving innovation and pursuing progress across sectors and platforms—and support the work of The Manufacturing Institute, the NAM’s 501(c)3 nonprofit workforce development and education partner.

The MI grows and supports the industry’s skilled workers for the advancement of modern manufacturing. The MI’s diverse initiatives support all American workers, including emerging workers, women, veterans and students, through skilled training programs, community building and career growth. The MI is a trusted adviser to manufacturers, equipping them with the resources necessary to solve the industry’s toughest challenges.

We’re seeking a hands-on, data-driven, digital-native brand manager, communications officer and marketeer who is able to connect the dots and drive an enterprise-level approach to strategic marketing, communications and industry-leading marketing campaigns, push our messaging, develop compelling content and optimize audience journeys for leads, conversion and fundraising—plus, stand out as a respected, fun and go-to member of our team. Our ideal candidate is an effective and compelling writer, strategic thinker and proactive project manager, with a reputation for finding creative solutions to opportunities and challenges, asking challenging questions and working on a variety of projects in a culture of collaboration. This candidate will serve as the account manager for the MI.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following (other duties may be assigned):

• Serve as the brand manager and communications liaison for the full portfolio of MI marketing and communications, ensuring regular collaboration with internal partners, including digital, messaging, press and creative; building editorial workflows and processes; managing agency/freelancer support, input and approvals; managing internal approvals; and providing consistent and transparent communications to keep all key stakeholders up to date on the portfolio.
• Lead and manage the planning, coordination and implementation of the MI’s communications campaigns to foster increased awareness, understanding and support for the MI’s mission and goals.
• Serve as the core contact to agencies and consultants, tracking to ensure key deliverables are on time, on message and reviewed by the appropriate parties.
• Working with the senior director of marketing strategy and digital innovation, draft and review marketing campaigns—spanning all paid, earned and owned channels—to increase the visibility of the organization and grow audiences.
• Draft and review a wide range of marketing copy, including emails, social media posts, website content, collateral and presentations.
• Work closely with the NAM strategic communications team and partner agencies to develop press strategies and external positioning and oversee implementation.
• Create and optimize website forms and pages that help achieve business goals.
• Provide counsel to the team and collaborate on building a best-in-class, multichannel marketing strategy.
• Work closely with MI divisions and team members to build communications and marketing plans that help them advance cross-brand strategic priorities.
• Lead internal socialization of strategic marketing plans to empower team members at all organization levels to be marketers for the MI.
• Work with other leaders to ensure campaigns are rolled out on time and on budget.
• Help team members troubleshoot communications and marketing challenges.
• Obtain and help compile marketing results/metrics as needed, tracking analysis and relevant tagging and using this to inform future marketing decisions.
• Ensure the highest level of quality and that commitments and goals are met.
• Identify and bring translatable best practices/processes for brand management to the MI.
• Display agility in balancing short-notice requests with longer-term projects. Meet stringent deadlines.
• Understand nuance of tone and objectives for all communications.
• Be familiar with a variety of new media platforms.
• Thrive in a high-energy, fast-paced and deadline-driven environment.

SUPERVISORY RESPONSIBILITIES (INCLUDES THE NUMBER OF EMPLOYEES SUPERVISED AND THE NATURE OF THE SUPERVISION): 0