Marketing Manager

Exciting opportunity to join AWCI, one of the oldest and largest construction trade associations in the nation, and have a major impact on growing AWCI’s marketing and membership presence—and your association career.

Digital Marketing & Social Media Engagement

• Coordinate and deploy digital marketing campaigns and messages through email and social media.
• Maintain AWCI’s social media accounts and coordinate with colleagues to schedule regular communications through each account.
• Maintain a master schedule of blast emails and social media content and posts across all departments.
• Collect information on AWCI member and chapter social media accounts and regularly engage with them to promote member and AWCI activities and news.
• Regularly track and report on social media & digital marketing engagement metrics and engage colleagues regarding messaging and content development.
• Track and maintain AWCI digital advertising campaigns through Google, Facebook and other media.
• Regularly review AWCI.org to ensure accuracy and update as needed.

Membership Management

• Manage operations of Salesforce-based member management system.
• Contact non-renewed members to encourage them to renew their membership and identify reason(s) why they did not renew.
• Assist in development and execution of annual new member prospecting campaign and strategy, including messaging, potential enticements, special pricing options, etc.
• Track communications with members and prospects/non-renewals and report on effectiveness of messaging.
• Execute new member onboarding process for all new members, to include mailing of welcome packet, follow-up communications, etc.
• Update new member engagement calendar to track onboarding activities.
• Provide support for member & non-member account access/login requests.
• Other duties as assigned.