Knox College seeks an Executive Director of Communications to develop and help implement compelling, effective messaging and communications strategies for prospective students and parents, alumni, donors, the on-campus community, and other critical regional and national audiences. Reporting to the president and serving on the senior staff, the executive director will work collaboratively with both admission and advancement to design digital and print marketing campaigns to support the student recruitment, donor relations, and fundraising priorities of the college. This person will also work closely with the president on priority institutional communications and serve as the College’s official spokesperson.
We seek someone who is smart, imaginative, nimble, and eager to try new things. Knox has a proud reputation for its one-of-a-kind academic experiences, its inclusive and creative community—we are one of the 50 most diverse campuses in the U.S.—and a nearly 200-year commitment to keeping a high-quality liberal arts education available to all promising students, regardless of background. Like most national liberal arts colleges, however, Knox is at a critical moment, as we face contemporary challenges, including the nationwide decline in the number of college-bound students and the ongoing effects of the current pandemic.
In this role, you can expect to:
Work closely with the leadership of admission and advancement, respectively, on critical recruitment and fundraising communications and marketing initiatives across the full portfolio of outreach media available and especially in the emerging areas of digital technologies.
Support the president on priority institutional communications, leadership messaging, media outreach, and more.
Provide leadership and guidance for—and collaborate with—an outstanding team of 10 communications and marketing professionals, including designers, developers, writers, photographers, and videographers.
Develop a comprehensive communications strategy, complete with priority messages, a creative tactical plan, and ambitious outreach goals.
Ensure that Knox is capitalizing effectively on new and emerging technologies and marketing tools that effectively combine with print and web media for maximum strategic impact and reach in service to core Knox priorities.
We are looking for an experienced and savvy communications and marketing professional who is an enthusiastic and energetic self-starter with a keen attention to detail. You must possess excellent oral and written communication skills, the ability to juggle multiple (and we mean multiple) deadlines and projects, and be comfortable leading not only our internal creative team but also collaborating with other College departments, with outside agencies and vendors, and living and working as part of a vibrant multicultural community. You must also have:
A minimum of a bachelor's degree; advanced degree is preferred.
Seven to ten years of experience in communications—preferably in higher education or related nonprofits—with demonstrated ability to lead and manage a team in a fast-paced communications environment.
Experience with or in-depth knowledge of best uses of a wide array of communications media, including print, social media, web, video, design, and digital advertising.
Preparedness to serve as college spokesperson, including in a crisis, and to play an instrumental role in crisis management.
Experience working directly with news media or proven ability to provide guidance, counsel, and insight on presidential and college news media outreach.
About Knox College
Founded in 1837 by social reformers strongly opposed to slavery, Knox was one of the first colleges in the United States open to all, regardless of race, gender, or financial means. Knox does not discriminate on the basis of sex, pregnancy, gender identity or expression, race, color, creed, national or ethnic origin, religion or religious affiliation, sexual orientation or preference, age, marital or family status, disability, veteran status, or other status protected by applicable federal, state, or local law in admission, financial aid, employment, athletics, or any other aspect of its educational programs or activities. Any inquiries regarding Title IX or the College’s policies that prohibit discrimination should be directed to the Title IX Coordinator or the Department of Education Office for Civil Rights.
For more information about Knox College, please visit knox.edu/about-knox.