| General Summary This is an exempt, full-time position, responsible for developing and achieving global revenue targets through strategic sales of exhibits, sponsorships and society programs. In addition, this position is responsible for growth and development of new opportunities to increase sales and optimize overall experience. Key relationships: Chief Executive Officer Chief Operating Officer Director Marketing and Communications Events Logistics Team Various Volunteer Committees Service Providers and Independent Contractors Direct Report: Event and Sales Coordinator (indirect report) Essential Duties and Responsibilities Sales - Sell exhibit space, sponsorships and digital and print advertising by telephone, email and in-person meetings for all organization events and year-round strategic programs to a global customer base.
- Develop and execute annual and ongoing sales plans:
- Partner with Director, Global Events to create and successfully execute growth strategies
- Identify comprehensive global sales offers and pricing by program and across the Society.
- Analyze past performance data, develop prospect lists and provide weekly updates tracking against goals.
- Coordinate with marketing to develop and produce materials such as exhibitor and sponsorship prospectuses and communications.
- Establish and meet monthly sales goals
- Assist in developing annual sales budgets and ongoing forecasting.
- Develop and maintain sales prospect database for exhibitors, sponsors and advertisers.
- Track sales communications and reporting in database.
- Cultivate new sales leads.
- Generate and nurture existing relationships to understand unique value propositions ultimately increasing sales.
- Lead, plan, and manage the re-booking sales process including schedule and conduct appointments pre-show, onsite and throughout the sales timeline. Plan for and manage all on-site sales requirements.
- Develop and manage exhibit hall floor plans with logistics team.
- In collaboration with Director, Global Events, identify solutions to address market trends that impact the Society’s business and/or the industry it serves.
- Assist with implementation of new and existing technology to enhance sales processes and fulfillment.
- Maintain a working knowledge of the industry served by SLAS.
Customer Relations - Maintain relationships with global customers to foster growth.
- Understand and document the needs of customers event by event and organization wide.
- Serve as single global sales contact for all exhibitors, sponsors and advertisers.
Administrative - Work closely with event and sales coordinator to ensure deliverables are met.
- Initiate sales contracts and follow up for signature as appropriate.
- Develop and adhere to reporting schedule including but not limited to: payment tracking, engagement, renewals, sales, forecasts, historical wrap up reports and sales trends.
- Accurately run ad-hoc reports as needed.
- Other duties as assigned.
Additional Considerations SLAS employs a highly efficient, well-functioning virtual business model that comprises a core team of professionals. With the flexibility of a non-traditional workplace, SLAS employs individuals who are knowledgeable professionals who possess these essential characteristics and attributes: - Achievement Oriented
- Disciplined
- Experienced
- Intuitive and Abstract Thinker
- Self-Directed
- Talented
- Team Oriented
- Technology Savvy
Estimated Travel Subject to change, this position requires international and domestic travel up to 25% annually. Salary Commensurate to experience. |
