The Director of Strategic Communications proactively develops, implements and manages communications and marketing strategies that further the mission of Children’s Home & Aid and advance the agency’s reputation, influence and fundraising goals. As the Director, you will craft and oversee implementation of a strategic and comprehensive communications plan, including enhancing the agency’s media relations strategy, marketing plans, promotional materials, and digital, social media and web-based platforms so they are aligned with the agency’s goals and effectively articulate the agency’s value. The Director works closely with resource development staff, overseeing donor-focused communications materials and activities, and with agency leadership, supporting strategic partnerships and elevating the agency’s visibility among policy makers and civic and corporate leaders.
The Director of Strategic Communications reports to the Vice President of Public Policy & Strategic Initiatives.
Develop and guide the implementation of an annual communications plan that is aligned with the agency’s programmatic and fundraising goals, including plans to support signature agency fundraising events.
Manage major media contacts and improve the agency’s visibility through earned media and other PR efforts.
Directly manage the communications team responsible for content, social media, and website management, creating annual objectives and work plans to ensure goals are met.
Direct the development of all print and electronic materials.
Generate donor-specific messaging informed by recent donor research conducted by the agency.
Increase the amount of traditional and digital content that promotes the agency messaging and conveys the agency’s outcomes and determine the best dissemination strategy for the materials.
Work collaboratively across the agency to shape the communications strategy and develop materials that engage clients, potential partners and funders.
Craft a robust content strategy utilizing digital and interactive media that engages audience segments and leads to measurable action.
Write or edit key all-staff communications for the agency’s executive team and generate opinion pieces for media outlets from the agency leadership and board members.
Bachelor’s degree in communication, journalism, marketing, nonprofit administration, business, or related field required. Master’s degree in related field strongly preferred.
At least five years of experience in communications, marketing, public relations, advertising, or related experience required.
At least three years' supervisory experience required; experience supervising communications staff highly desirable.
Demonstrated success in managing a comprehensive communication program, including successful public relations strategy and results, branding and visibility expanding expertise, donor communication and engagement and social media required.
Experience working closely with resource development leadership to support fundraising goals through strategic communications.
Excellent writing, verbal, interpersonal, and organizational skills necessary to meet fast, varied and multiple turn-around time requirements.
Demonstrated experience in developing and implementing integrated communication strategies with strong background in web-based marketing preferred.
Experience or familiarity working with nonprofit organizations is a plus.
Experience with Windows-based computer systems and proficiency in MS Word, Excel, and PowerPoint required.
Experience with desktop publishing programs, website content management systems (CMS) and databases preferred.
Compensation includes paid time off, as well as medical, dental, vision and life insurance and a 401(k) Employee savings plan. Children’s Home & Aid is an equal opportunity employer: minority/female/disability/veteran.
Internal Number: 6184528900
About Children's Home & Aid
Children’s Home & Aid is a leading child and family service agency in Illinois. Each year, it protects, educates and counsels over 40,000 children, youth and families to improve their lives. For over 130 years, Children’s Home & Aid has been a compassionate advocate helping to shape public policy in child welfare, early childhood and juvenile justice. Children’s Home & Aid is recognized for establishing best practices and achieving outstanding results through its programs and services that focus on child abuse prevention, healthy child development and strengthening families. Children’s Home & Aid is an equal opportunity employer: minority/female/disability/veteran.
Compensation includes paid time off, as well as medical, dental, vision and life insurance and a 401(k) Employee savings plan.