This position represents and promotes the Law School and its institutional initiatives and events, academic offerings and programming, faculty scholarship, alumni and student achievements, and other notable news, The Media Relations and Social Media Officer serves as the Law School's primary social media expert and manages all Law School social media channels, including by writing, editing, producing, and promoting content; generating audience and managing interactions; building affinity for the Law School through social media; and guiding members of the Law School community on social media best practices. The Officer is also responsible for a range of media relations duties, including fielding and handling press inquiries, drafting and distributing press materials, conducting proactive media outreach, and monitoring media coverage. The officer will report jointly to the editorial director and the director of public affairs.
Working with the editorial director and other members of the editorial team, implement a social media strategy that aligns with the department's overarching strategic goals.
Write, edit, and source content (including photography and other assets) for posts. Maintain a social media publishing calendar. Develop engaging content, visuals, and video for the Law School's social media channels.
Stay current with social media best practices, track trends, and explore new features and emerging platforms.
Cover events on social (live or after the fact).
Partner with other members of the Law School community to generate content and engagement (Instagram takeovers, etc.). Build relationships with Law School's core audiences through the appropriate social channels and stay abreast of other Law School's social practices. Track engagement using metrics, analytics, and other data tools, and determine metrics for measuring success (engagement, audience growth, feedback, etc.).
Serve as the Law School's social media expert and encourage and train others, especially faculty, to participate in social media as it relates to their scholarship and to the Law School.
Field and manage routine media requests for interviews with faculty experts on news of the day; routinely check and respond to emails and calls received by the Public Affairs office throughout the day.
Assist the Public Affairs director in proactively promoting the expertise of faculty in anticipation of and in reaction to major events making news, as well as institutional news and events.
Draft and distribute a variety of materials including media advisories, press releases, and pitch letters. Develop targeted media lists and identify journalists we might wish to cultivate as part of our media outreach.
Monitor and track media coverage on a daily basis; compile and distribute a bi-weekly media coverage report; and upload clips to the Law School's web content-management system. Use Google Alerts, Lexis Advance, MuckRack, and other online tools.
Facilitate interviews conducted in the Law School's on-campus broadcast studio. Work with the director of public affairs on special projects.
Bachelor's degree required, specialization/major in communications, journalism, English, marketing, public relations, or a related field strongly preferred.
2-4 years of related experience, ideally in higher education or nonprofit
A deep interest in current affairs and world news Meticulous writer and editor
Demonstrated interest in social media and experience producing social media content on behalf of organizations/companies and serving as the "face" of a brand through social media
Ability to write clean content on the fly on a variety of topics, including sensitive issues
Familiarity with a broad range of social media strategies for various platforms, including how to attract audiences specific to each
Experience using and evaluating social media platforms
Advanced user knowledge of major social platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube)
Experience with Facebook Live, Periscope, Instagram Stories, and Snapchat a big plus
Basic experience with HTML, CSS, Photoshop, and video-editing software
Ability to manage several projects simultaneously, under tight deadlines
Interest in the legal field and in public policy/legal issues
Must be self-motivated, demonstrate grace under pressure, and possess the ability to work well independently as well as within a team. Some evening and weekend work may be required, including monitoring social media accounts remotely.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
An internal candidate has been identified and is being considered for this position. However, we are still accepting applications and will consider all qualified candidates.
Internal Number: 505898
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.