With over 34,000 students, 4,000 faculty, and over 377,000 alumni worldwide, Boston University is one of the worlds prominent large, urban research universities a rapidly evolving, remarkably diverse, exceptionally engaged, and broad institution that encompasses the liberal arts, sciences and engineering, the fine arts, and the professions. Under the leadership and direction of President Robert A. Brown, BU has made the choices necessary to thrive and grow. Launched in September 2012, The Campaign for Boston University reached record breaking success, thanks to a dedicated, creative, and diverse staff. BU's Development & Alumni Relations top leadership includes outstanding individuals recruited from some of the best institutions in the world. As we look to our exciting future and continued growth, we invite you to join our effort in helping the next generation of deserving students from around the world gain access to a BU education, and helping our outstanding faculty and researchers add to the worlds store of knowledge.
ASSISTANT DIRECTOR, DIGITAL CONTENT AND DESIGN
The Development Communications team is at the forefront of messaging on behalf of the Campaign for Boston University. Responsible for creating all of the content used by the advancement staff and alums, this team is award-winning for their web-design, video productions, print materials and proposal design.
Reporting to the Associate Director of New Media & Design, the Assistant Director of Digital Content and Design plays a key role in expanding and improving the fundraising activities of BU Development & Alumni Relations using digital channels and ensuring that BU remains a leader in this important realm. As a member of BU's Development Communications team and in close partnership with colleagues on the Annual Giving and Alumni Relations teams, this person will design an array of multimedia/digital products to educate, solicit, and steward donors and ultimately increase alumni participation and philanthropic support. A visual thinker with deep experience in Adobe Creative Cloud and multiple coding languages, the Assistant Director will use his/her abilities to leverage DAR's print and video fundraising materials in the digital realm. He/she will be responsible for creating e-invitations and e-newsletters; digital proposals; websites/microsites and banners; online giving forms; social media content; and other products as requested. The Assistant Director will also support key digital marketing efforts of DAR, and especially of its Annual Giving team. This will include continuously evaluating DAR's web-based content, and making recommendations as to how to improve that content in response to analytics and industry trends. It will also include supporting marquee alumni participation campaigns digitally throughout the year. The Assistant Director also manages the Senior Digital Designer.
*Content design and maintenance: In collaboration with Development Communications editorial and design teams, create and maintain new and evergreen assets, including development and annual giving web properties, articles, posts, giving forms, digital ads, emails, and other products related to the digital user experience. oEvaluate and update development-related web properties to ensure content is relevant, engaging, and accurate.
*Digital marketing/strategy: Develop visual identity for particular fundraising initiatives, such as Giving Day and major fundraising/development events. As requested and in partnership with Annual Giving and Alumni Relations colleagues, help develop digital marketing strategy for these events as well. Support BUs spring participation challenge by communicating with vendor(s), tracking related projects, and executing marketing promotions across all digital channels.
*Train and support Development Communications and Annual Giving team members on interactive design topics/products. Provide interactive design expertise for development colleagues.
*Supervise the Senior Digital Designer. Provide guidance, feedback, a yearly performance review, and opportunities for professional development. In consultation with the Director and Associate Director of New Media and Design, manage the workflow of digital design projects. Take strategic guidance from departmental operating plan. Hire staff as needed.
*Miscellaneous duties as assigned, including project-based support of print design team
*A Bachelor's degree and 3-5 years of increasing responsibility in a relevant design/communications field.
*Direct experience with the use of digital tools and expertise in Adobe Creative Cloud and coding languages including HTML and CSS are required.
*Experience with UX/UI design, various web and social media platforms, email marketing tools, and content management systems is preferred.
*Excellent interpersonal skills are required; must be able to respond to constructive feedback and to work effectively and professionally with individuals at all levels within and outside Boston University.
*Strong written language skills are a must, as is the ability to work under pressure and deadlines.
*Previous university or other nonprofit communication experience is desirable.
*Candidates please submit sample portfolios with your applications- or a link to an online portfolio
Boston University is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 1341
About Boston University
Boston University is no small operation. With over 33,000 undergraduate and graduate students from more than 140 countries, 10,000 faculty and staff, 16 schools and colleges, and 250 fields of study, our two campuses are always humming.