The Director of Membership Development is a critical role for the Austin Apartment Association. The role is responsible for the development and execution of all recruitment and retention activities. The role is to grow membership, expand engagement with current members, and deliver an exceptional member experience. Additionally, the role is responsible for helping meet the strategic priorities related to membership; to meet and respond to the changing needs of the multifamily and rental housing industry.
Grow and retain membership using creative strategies to reinforce the association’s unique value proposition. Meet or exceed annual membership projections.
Continually identify and assess member segments and compelling new member benefits, services, features, and products.
Lead efforts to identify, engage and retain at-risk members.
Oversee new member onboarding.
Manage ambassador and mentorship program.
Coordinate and collaborate with all staff to ensure membership inquiries and questions are responded to in a timely and proactive manner.
Track, analyze, and improve member engagement. Develop targeted member marketing campaigns to increase member engagement.
Work with the Director of Marketing & Communications to evaluate and create membership marketing collateral; provide direction and continually improve content and message to reach potential and current members.
Track member experience through member conversations, ad-hoc surveys, and periodic member satisfaction surveys. Take the “pulse” of our members.
Develop and monitor the Membership budget; assess budget performance on a regular basis.
Tracks, measures and reports key performance indicators.
Annually, review association dues structure and recommend changes, as appropriate.
Manages the annual renewal process, establishing and improving on standard operating procedures to maximize response and retention.
Facilitates the NextGen and leadership development programming.
Serves as staff liaison to the following:
Performs all other duties and responsibilities as assigned and as may be necessary to accomplish the goals and objectives of the Association (assisting with all fundraisers/meetings of the Association).
The above statements reflect the general duties and responsibilities necessary to describe the principal functions of the job, as identified, and shall not be considered an exhaustive list of job responsibilities which may be inherent in the position. Responsibilities are subject to change.
Experience & Skills Required/Preferred
Bachelor’s degree/equivalent experience in sales, marketing, business or related field.
Experience working for a professional/trade association/nonprofit in membership, member services.
Proficient working knowledge of Microsoft Office and a CRM or AMS (association management system).
Excellent communication skills.
Customer service mentality and ability to problem solve.
Excellent interpersonal skills: outgoing, good listener, flexible, professional.
Ability to manage multiple tasks and deadlines simultaneously in a fast-paced, deadline-driven environment.
Must be a self-starter, flexible and adaptable to change, and work both independently and as a member of the team.
Willingness and availability for calls and meetings outside normal business hours, when needed, due to the volunteer schedules.
Internal Number: 1119
About Austin Apartment Association
The Austin Apartment Association was founded in 1964 and is composed of more than 1,000 diverse businesses that own, manage and service more than 245,000 rental homes in the Greater Austin Area.
The purpose of AAA is to:
- Promote professionalism through education
- Provide a means of communication
- Participate in the legislative process
- Encourage mutual support of our members, the industry and the community
The Austin Apartment Association services an 11-county area in Central Texas including: Travis, Williamson, Hays, Burnet, Caldwell, Bastrop, Gillespie, Blanco, Lee, Fayette and Llano counties.