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Assistant Vice President, Annual Giving - Office of Advancement
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Georgetown University seeks an innovative, collaborative, results-oriented leader to serve as Assistant Vice President for Annual Giving , overseeing Georgetown's annual giving marketing, programs and strategy. Through inspirational leadership, management and effective collaboration, the Assistant Vice President will lead the Annual Giving team through a critical phase of transition in preparation for Georgetown's next major campaign.
The Assistant Vice President reports to the Associate Vice President of Alumni Engagement and is a critical member of the Engagement Leadership Team, managing 15+ professional staff, including 6 direct reports and 80 paid student phonathon callers.
The Annual Giving team drives donor acquisition and retention through traditional and innovative annual giving strategies, in-depth analysis and strong internal partnerships. The team is comprised of three functional areas: marketing operations, data and analytics, and school and unit partnerships. The marketing operations team is comprised of functional experts who develop strategies for and implement marketing across print, digital, social and phone mediums. The data and analytics staff provide regular reporting and program assessment and conduct in-depth analysis that drives business decisions. School and unit partners work with academic and development colleagues, and the two other Annual Giving teams, to develop annual giving marketing strategies for their respective school(s) and/or unit(s).
Goals and Metrics
The Assistant Vice President will be responsible for building systems and implementing strategies to engage new donors, retain existing donors and increase current use cash giving annually. Annual Giving helps Georgetown raise over $80 million in current use cash and acquire and retain over 40,000 donors.
Key metrics include year over year donor and cash growth, alumni giving participation, donor retention and loyalty, and giving channel performance.
Marketing Operations Oversight and Strategy (30%)
Develop and maintain a robust system of marketing operations that will efficiently acquire new and retain existing donors.
Continually assess performance and make adjustments as necessary.
Deploy resources to best achieve overall and unit/school-specific fundraising goals.
Identify and address operational inefficiencies and growth opportunities across all marketing channels.
Ensure all marketing operations are performed in a timely, accurate, and effective manner.
Establish and oversee processes and protocols for identifying, prioritizing, planning, and implementing mass solicitation marketing projects, including an intake system and prioritization process for requests from partners.
In close coordination with Data Analytics staff, develop metrics and analysis for all marketing channels that will inform future business decisions.
Assess and identify new marketing technologies and practices that Georgetown should consider deploying.
School and Unit Partnerships and Marketing Strategies (30%)
In close collaboration with school and unit partners, develop annual donor and dollar goals for all schools and units, including key audience segments.
Lead annual strategic planning process for all schools/units in close collaboration with school/unit leadership and development officers; develop annual priorities and appropriate deployment of all marketing channels.
Develop, implement, and continually improve processes for developing, assessing, and revising annual school and unit-specific plans.
Develop regular reporting tools and analysis of school/unit annual giving performance, ensuring consistency and standards across all schools/units.
Ensure school/unit leadership and development officers are updated and informed of annual giving plans and performance.
Develop effective collaboration practices and mechanisms for school/unit officers to work with marketing operations staff.
Data Analytics Leadership (15%)
Establish standard definitions, metrics, and analysis for all annual giving programs.
Develop and implement complex analyses to determine opportunities for increased fundraising (donors and dollars) performance.
Develop new metrics to support donor pipeline development, particularly for future leadership annual giving and major giving.
Provide ad hoc reporting assistance for engagement colleagues to assess philanthropic correlation and outcomes of events, marketing, and volunteer programs.
Team Management (15%)
Lead long-term and short-term strategic planning for Annual Giving.
Leverage detailed and complex performance analysis to determine program development opportunities and priorities.
Optimize resources, including professional staff, budgets, and technology platforms.
Manage 15+ professional staff and 80 paid student workers for high performance and oversee a budget of $1.1 million.
Hire, retain, and develop professional staff to ensure Annual Giving is a sustainable, high performing team.
Office of Advancement Leadership (10%)
Stay apprised of industry trends and best practices and serve as the lead subject matter expert on mass solicitation strategies, including marketing platforms and strategies.
Collaborate with key partners to drive innovation across Georgetown's donor acquisition and retention programs.
Partner with school, unit, class, and major gift programs to support and coordinate fundraising initiatives (including peer-to-peer, event, and frontline fundraising).
Represent Annual Giving and the Office of Advancement to key volunteer leadership, such as the Georgetown University Alumni Association Board of Governors and various school and unit leadership boards.
Represent Annual Giving and the Office of Advancement with key academic leadership and departmental partners.
Contribute to the Office of Advancement's strategic plan development and implementation, and actively participate in cross-functional projects and initiatives.
DESIRED SKILLS AND ATTRIBUTES:
Desire to contribute to and participate in the mission of Georgetown University.
First-hand experience engaging constituents and donors through strategic marketing and communications.
A proven ability to think strategically and develop strategic plans.
Professional and collegial demeanor and ability to exercise diplomacy.
Ability to lead by example and through instruction.
A track record of high achievement and meeting or exceeding goals.
Ability to think creatively and innovatively.
Excellent oral and written communication skills.
Experience and comfort working with complex metrics and analysis.
Strong computer skills, including Microsoft applications (particularly Excel, Word, PowerPoint, and Access).
Highly organized with a strong attention to detail.
Preferred candidates will have a minimum of ten years of professional experience in marketing, annual giving, and/or fundraising, preferably in a higher education or nonprofit environment.
A bachelor's degree is required; a master's degree is preferred.
Annual compensation will be competitive and a comprehensive benefits package will be provided.
Georgetown University has retained Morris & Berger to conduct the Assistant Vice President, Annual Giving search. To apply and to review the full position description, please submit cover letter and resume to Morris & Berger directly through their website: https://morrisberger.com/position.php?id=2098 . Please also submit a cover letter and resume via the Apply link on this page.
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Internal Number: JR06491
About Georgetown University
Established in 1789, Georgetown is the nation's oldest Catholic and Jesuit University. Georgetown is one of the world's leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world.