Berklee Online's marketing team is looking for a Junior Copywriter who can create marketing messages, narratives, and communications that support Berklee Online's student recruitment and retention efforts. Ideally, this person will be passionate about music to convey excitement and authenticity through their work.
The Junior Copywriter will be someone with demonstrable writing experience, responsible for writing content for Berklee Online's marketing initiatives and tasked with conveying the benefits of joining the Berklee Online community both to an audience of prospective students eager to learn about it, and to an audience who may be unfamiliar with Berklee. The person in this role will work across a variety of mediums and produce copy for print collateral, email, social media, content marketing, pages and/or content blocks on the Berklee Online website, video scripts, and much more. This is a role for someone who not only knows how to write and edit using institutional voice but thinks and works cross-medium with ease (and navigates the tonal shifts and differing specifications therein). An understanding of writing for organic search engine optimization and an interest in data and results is also ideal. Qualified candidates will have a keen interest in analyzing how their work supports and performs against business goals and objectives.
Essential Duties & Responsibilities:
1. Manage copywriting projects, including original copy drafting, conducting subject interviews, tagline development, developing marketing content for academic programs, narrative development, and more.
2. Write copy for a wide variety of marketing channels, including but not limited to digital ads, email, blog, website, video scripts, video descriptions on YouTube, and print collateral.
3. Manage both short-term and long-term iterative writing projects from concept to implementation. This position requires the ability to seamlessly shift gears and manage multiple projects simultaneously.
4. Have a strong understanding of Berklee Online's brand guidelines and apply them to all written work.
5. Leverage Berklee Online's brand positioning, persona, and behavioral marketing research in creative production.
6. Work closely with the marketing team to brainstorm new storytelling, promotional, and campaign opportunities.
7. Collaborate with a variety of stakeholders, including designers, videographers, and external contractors throughout campaign and development lifecycles.
8. Monitor and interpret engagement data in order to make informed decisions for optimizing marketing content.
Required Skills & Experience
1. Creative individual with a Bachelor's in English, communications, marketing, journalism, or a related area of study.
2. At least two years' experience in developing marketing copy for web, social, video, and/or print in a professional workplace (preferably an agency, arts organization, nonprofit organization, music software company, or higher education institution).
3. A passion for the written word, with a personal story that says as much and an impeccable portfolio that says it even louder.
4. Demonstrated understanding of marketing best practices and industry trends.
5. Strong teamwork skills, including the ability to effectively collaborate with a marketing team and communicate ideas clearly both orally and in writing.
6. Must have a great attitude and be a self-starter with the ability to work in a team-based, fast-paced atmosphere with high standards for quality, efficiency, and accuracy.
7. Familiarity with today's music styles, leading musical figures, and the basic structure/organization of the music industry.
8. Familiarity with the higher education industry and its varied audiences.
9. Fluency (written/spoken) in the English language.
10. Having a music or music business background is helpful!
Applicants who are both interested and qualified should submit the following materials: * Cover letter that addresses the applicant's capabilities and experiences. * A resume or CV.
Currently enrolled Berklee students may not apply for staff or faculty positions.
The above information on this position description has been designed to indicate the general nature and level of work performed by individuals within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Requirements are subject to possible modification to reasonably accommodate qualified individuals with disabilities. This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.
External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.
Incomplete applications will not be considered. The position will remain open for applications until filled.
Berklee is committed to increasing the diversity of the college community and the curriculum. Candidates who can contribute to that goal are encouraged to apply and to identify their strengths in this area.
Employee Type: Staff
Internal Number: R0001273
About Berklee College of Music
The mission of Berklee College of Music is to educate, train, and develop students to excel in music as a career. Developing the musicianship of all our students is the foundation of our curriculum. We believe that the lessons and qualities derived from that work?the self-discipline needed for excellence, the empathy required of music making and the openness and inquisitiveness essential to creativity?are critical to achievement in any pursuit, musical or otherwise; and that music is a powerful catalyst for personal growth, which is central to any collegiate experience. Founded on jazz and popular music rooted in the African cultural diaspora, our comprehensive curriculum is distinctly contemporary in its content and approach, and embraces the principal musical movements of our time. Through a course of scholarly and practical learning experiences integrating performance and writing, our curriculum covers the variety of influential styles, relevant technologies, and career opportunities open to today's music professional.