About the Organization Zero To Three works to ensure that babies and toddlers benefit from the early connections that are critical to their well-being and development. Our mission is to ensure that all babies and toddlers have a strong start in life. At Zero To Three, we envision a society that has the knowledge and will to support all infants and toddlers in reaching their full potential. Our Core Values Statement: We believe that how we do our work is as important as what we do.
Summary The Communications Manager (Media and Public Relations) will play a critical role in driving brand awareness and positioning Zero To Three as the leading voice for the health and well-being of infants and toddlers. The Communications Manager (Media and Public Relations) will be responsible for building and implementing a proactive strategy for engaging key journalists and tier-one national, local and specialist publications, securing high-profile placements and continuing to grow Zero To Three’s share of voice. This includes building productive relationships with key journalists/media outlets, messaging and campaign development, providing advance and follow-up support for senior executives’ speaking engagements and interviews, and supporting other communications-related projects and key organizational initiatives. This position will report to the Director of Communications and work collaboratively across the organization.
Essential Duties and Responsibilities
Plan and execute earned media campaigns in support of key initiatives
Conduct media outreach, including cultivating relationships with journalists and bloggers and influencers; proactively pitching and briefing media, with the goal of placement in national and targeted state media outlets with influence on infant-toddler issues.
Develop and write copy for media and collateral materials for organizational communications activities, including press releases, media pitches, op-eds, press statements, blogs, social media posts, media kits, etc.
Support the dissemination of new reports and resources, maximizing their reach with the media and the field.
Manage incoming media inquiries, interviews and speaking requests.
Provide advance support for speaking engagements and interviews including identifying key event/media opportunities for senior leadership and subject matter experts, media training and messaging guidance, drafting and editing presentations and writing talking points and speeches.
Develop and maintain a bank of talking points, presentations, photos, and b-roll on key topics.
Actively monitor media in the early childhood field to inform Zero To Three’s communications strategy, develop story pitches, to proactively seize opportunities for rapid response.
Collaborate with social media and web content leads to leverage media opportunities across Zero To Three’s social media channels and websites.
Perform other duties as assigned to ensure the efficient and effective functioning of the Communications department.
Essential Skills and Experience
Minimum of 5 years of media relations and public relations experience
Demonstrated ability to develop effective national and local media strategies, for complex issues areas, including but not limited to early childhood development, education, health and policy.
Exceptional writer. Able to quickly develop op-eds, press releases, media advisories, Q&A, talking points, statements and other communication documents.
Experience as media relations lead or primary press contact, including experience building relationships with media.
Experience with social media influencer engagement, content campaigns, and media coverage amplification and measuring the ROI of communications activities.
Advanced project management skills, including successful experience in managing requirements, gathering, prioritizing, reporting and implementing initiatives.
Crisis communications experience.
Experience in nonprofit communications preferred.
Familiarity with AP style and PR databases.
Strong attention to detail, with ability to prioritize and meet deadlines.
Strong interpersonal skills.
Ability to travel, including occasional overnight stays.
Encourages and practices critical thinking
Is self-reflective and empathic
Recognizes the influence of workplace relationships on outcomes and results
Maintains a respectful and accepting approach to others
Awareness of the influence of the larger context on individual behavior
Collaboratively and creatively supports the work efforts of colleagues at all levels and in all areas of the organization
Education Bachelor’s degree in communications, public relations, journalism, marketing, or a related field
Physical Requirements While performing the responsibilities of the job, the employee is frequently required to use finger dexterity as well as sufficient hand dexterity to use a computer keyboard and be capable of reading a computer screen. The employee may also need to remain seated for long periods of time, have the ability to perform repetitive motions, communicate verbally and hear well enough to detect nuances and receive detailed information. The employee may be required to walk, grasp objects, push or pull objects, lift objects up to 30 pounds, bend, squat, reach, stand, and/or kneel. Vision abilities required by this job include close vision for expansive reading.
The work conditions described here are representative of those an employee encounters while performing this job. Depending on work location, the incumbent will typically work indoors in a heated and air-conditioned office, with a mixture of natural, incandescent and fluorescent light with low to moderate noise levels or be subject to working conditions conducive to a home office. When travel is expected, the incumbent will be exposed to outside environmental conditions during those times.
ZERO TO THREE: National Center for Infants, Toddlers, and Families is proud to be an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individual with Disabilities
About ZERO TO THREE, National Center for Infants, Toddlers, and Families
Our mission is to ensure that all babies and toddlers have a strong start in life. At ZERO TO THREE, we envision a society that has the knowledge and will to support all infants and toddlers in reaching their full potential.
OUR CORE VALUES STATEMENT
We believe that how we do our work is as important as what we do.
By embracing our values, every member of the ZERO TO THREE community contributes to a healthy and positive culture, a more successful organization, and better outcomes for infants, toddlers and their families.
Passion and persistence in helping infants and toddlers thrive
The centrality of healthy positive relationships, including:
A commitment to family in our work and in staff work-life balance
Consistent and authentic collaboration
Respectfulness, inclusiveness and diversity
The highest standards of excellence in our work, including:
Integrity, openness, honesty and transparency
Opportunities for leadership and professionalism
Evidence-based learning and reflection
The freedom to make and learn from mistakes