The Assistant Director supports the marketing and communications efforts for the Office of Advancement, specializing in, but not limited to, online communications and social media. Operates in collaboration with the Director of Advancement Communications to maximize the effectiveness of all Office of Advancement communications in association with established brand guidelines.
Point person for Advancement electronic communications and the software that supports that communication to external audiences.
Works with the Annual Fund, Alumni/Alumnae Relations, Leadership Giving, Donor Relations and Parent Relations developing and supporting communications projects as well as select offices outside of Advancement who need support in communicating with their constituencies.
In collaboration with supervisor, establishes both broad and specific goals and standards for communications implementation, especially electronic communications.
Monitors and analyzes email delivery, open rates, click through rates. Introduces A/B testing and makes recommendations for improved efficiencies and effectiveness in use and selection of electronic communications tools.
Trains staff and creates processes by which projects and communications campaigns are conceived and developed.
Provides ongoing training, updates and consultation to Advancement staff to ensure knowledge in basics of effective communications and in the use of communications tools and to encourage the use of established standards in all electronic communications for the Office of Advancement.
Works with supervisor and webmaster to design, update, maintain and enhance the department’s web pages in line with Advancement communications goals.
Manages the Office of Advancement communications calendar and holds regular meetings with Advancement colleagues to ensure appropriate timing and messaging to various constituencies.
Takes the lead in evaluating software products and processes so that the Office of Advancement is best served in its communications needs. Makes recommendations for outside consultation and internal support from IT regarding needs assessment, product analysis, testing and recommendations for lease or purchase.
When appropriate, outlines the need for student workers and/or student interns and supervises their work on projects including social media maintenance, data maintenance, etc.
Establishes and maintains working relationships with Information Technology Services and Office of Communications staff to ensure compliance with online standards while maintaining consistent institutional vision and goals. Seeks opportunities to evaluate and introduce new products and technologies to support communications products in the Office of Advancement.
Participates in Reunion Weekend, Homecoming and Family Weekend and other events as needed.
This is a full-time, 12-month, benefits-eligible administrative salaried position. Normal campus office hours of work are 8:30 a.m. to 5:00 p.m. during the academic year with a possible shortened workweek during the scheduled summer hours. The salary is competitive and is negotiable depending on the strength of qualifications. The benefit package includes but is not limited to: 20 days of vacation each year; 10 paid holidays; medical, dental, and vision insurances; long-term disability coverage; life insurance; and retirement benefits. This position is not all-inclusive, as other tasks or responsibilities may be assigned.
Review of applications will begin immediately and continue until the position is filled. Interested applicants are encouraged to submit a cover letter, resume and the names with contact information of at least three (3) professional references to our application service, Interfolio https://apply.interfolio.com/61524.
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This individual has a bachelor's degree with course work, training and/or work experience related to information systems, communications and marketing, electronic media and web development. Preference is given to those who have a minimum of 1-3 years performing in a similar role. Higher education or nonprofit experience is helpful but not required. Must have an understanding and demonstrated competence in technologies, including knowledge of HTML and Adobe Creative Suite. Has strong organizational, writing, and communication skills and the ability to manage multiple projects simultaneously while meeting deadlines. Has experience in training others. Must have an understanding of, and sensitivity to, the diverse HWS constituency, and an ability to channel constituent engagement through electronic media. Curiosity, creativity and an ability to collaborate are highly valued.
Additional Salary Information: he salary is competitive and is negotiable depending on the strength of qualifications. The benefit package includes but is not limited to: 20 days of vacation each year; 10 paid holidays; medical, dental, and vision insurances; long-term disability coverage; life insurance; and retirement benefits.
About Hobart and William Smith Colleges
Located on 195 acres in the heart of New York State?s Finger Lakes Region, Hobart and William Smith are independent liberal arts colleges distinctive for providing highly individualized educations. Guided by an interdisciplinary curriculum grounded in exploration and rigor, the Colleges prepare students to think critically. In partnership with the Geneva and global communities and through robust programs in career development, study-abroad, service, leadership and athletics, the Colleges foster an environment that values global citizenship, teamwork, ethics, inclusive excellence, and cultural competence.Under the mentorship of faculty, Hobart and William Smith students gain the necessary clarity to be competitive when seeking employment. They win prestigious fellowships like the Rhodes, Gates Cambridge, Udall, Fulbright and Goldwater. They gain admittance to the best graduate programs in the country. They go on to lead lives of consequence.