Director of Sales

Manages and leads conventions and catering sales. Responsible for identifying market opportunities; developing long and short-term marketing and sales strategies and development of training programs for staff with the objective of attracting conventions, meetings, and events that both secure hotel room nights and generate revenue for the managed venues. May handle priority accounts for larger convention producers. Direct reports include: Senior Convention Sales Manager, Convention Sales Manager, Senior Facility Sales Manager and Venue & Catering Sales Manager. Prepares monthly forecasts and reports and manages preparation of special projects as assigned by management

Essential Duties and Responsibilities includes the following.

Directs, hires and trains convention sales and facility sales staff

• Maintains close working relations with area hotels and convention facilities, and serves as liaison between the client and these facilities; conduct monthly meeting with hotel sales professionals in El Paso
• Develops a marketing plan and strategies to promote the El Paso region; develops and initiates new accounts
• Develops cooperative programs, familiarization trips, and sales missions with area hotels and hospitality industry to market El Paso region
• Handles priority sales accounts; assigns all new accounts
• Supervises planning and coordination of all food and beverage sales
• Prepares sales forecasts and monthly reports
• Maintains statistical data pertaining to conventions and meetings held and booked, and their economic impact to the community
• Oversees all facility clients to ensure highest level of customer service for all external service providers
• Attends tradeshows to promote the El Paso region as a convention, meeting, and tourist destination
• Prepares annual budget for department
• Directs department in all convention development promotional and advertising projects
• Conducts regular sales meetings with department staff to discuss upcoming conventions, meetings, outstanding leads, and special projects
• Manages all booking reports, bid presentations, and site inspections conducted by the department
• Routinely reviews departmental communications, sales proposals, contracts and recommends improvements
• Often works extended/irregular hours including nights, weekends and holidays
• Other duties as assigned by the Assistant General Manager

SUPERVISORY RESPONSIBILITIES

Directly supervises all convention and catering sales staff. Carries out supervisory responsibilities in accordance with SMG’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing client or internal complaints and resolving problems.