Are you eager to grow a media organization’s audience? Do terms like “conversions,” “KPIs,” and “engagement metrics” give you immense amounts of joy? Do you give a damn about the fate of the planet? If so, Grist wants you.
Grist, a leading national environmental media non-profit, is looking for an Audience Growth Analyst to work with our small (but growing) audience team. In this role, you will help build a culture of analytics-informed decision-making at a mission-driven media outlet. You will track all of Grist’s audience measures, report audience and engagement data back to the audience team and the staff at-large, work hand-in-hand with our award-winning editorial team, and help the organization reach its ambitious audience goals. This is an ideal position for someone in the early stages of their career. We prefer candidates based in our hometown of Seattle, but are open to alternatives for the exceptional somebody, as many of our team members work remotely.
Grist is an independent nonprofit media organization that envisions a planet that doesn’t burn and a future that doesn’t suck. It’s our mission to make the story of a better world so irresistible, you want it right now. We are devoted to eye-opening environmental journalism that explores solutions, exposes injustice, and emboldens readers to act. And we go beyond the page to convene leaders bringing about a sustainable world that works for everyone.
Use data to inform Grist’s growth and engagement strategy and help the audience team hit KPIs
Help the organization set clear, actionable, attainable goals based on trends and habits of users
Use analytics to deeply understand the Grist audience and their behavior across platforms; help translate this information to staff members
Track what stories people are consuming, where our readers are coming from, and how we are reaching our most loyal readers
Work with the Growth and Engagement Editor to build a rigorous reporting system to monitor progress against audience growth targets
Develop analytics and reporting system with Growth and Engagement Editor and Video Producer to increase engagement of YouTube, Facebook, Instagram, and Twitter channels, monitor growth.
Administer daily reporting and monitor key metrics for audience team
Build and share periodic high-level reports for stakeholders across the organization; deliver insights and actionable recommendations through numbers
Serve as an in-house expert with analytics tools (e.g. Google Analytics, Parse.ly, video platforms)
Track analytics from third party platforms (Apple News, SmartNews, Flipboard, etc)
Measure success of syndication and any content-sharing partnerships
Use analytics to recommend iterative improvement to site and product design
Understand the objectives, challenges, and opportunities of each department at Grist
Provide analytics support across all of Grist
Passion for journalism, prior experience in publishing a plus
Fluency in Google Sheets + Docs, Parse.ly, Chartbeat, Google Analytics, Salesforce, social media analytics; some experience with Tableau
Ability to collaborate and communicate across teams
Critical thinker, eager to learn and understand new things
Proficient at building and understanding spreadsheets
Goal and detail-oriented, able to multitask and meet deadlines
Eager to further develop their knowledge and skill set
Independent thinking and problem-solving abilities
Preference for Seattle based
10 paid holidays per year, 15 days of paid vacation, and 10 days of sick pay accrued per calendar year
Medical, dental, and vision benefits (Grist pays 85% of the premium)
Public transportation benefits
Short-term and long-term disability and Life/ADD benefits
401(k) retirement plan, with an employer match
Flexible Spending Account
Cultivating an inclusive workplace is central to Grist’s focus on advancing equity. We’re interested in hearing from people who can work with diverse colleagues of varied experience. Candidates of all backgrounds are encouraged to apply. Grist is an equal-opportunity employer.
To apply, please send a cover letter and resume to email@example.com with “Audience Growth Analyst” in the subject line. We are looking for a thoughtful cover letter that displays your qualifications, enthusiasm, and communication style. No phone calls, please.
Telecommuting is allowed.
A nonprofit news org for people who want a planet that doesn’t burn and a future that doesn’t suck.