WOSU Public Media seeks a Senior Director of Marketing and Communications responsible for developing and implementing the marketing vision and strategy for growing audience, advancing financial support and building a positive image and awareness of WOSU Public Media.
Activities include external marketing to increase awareness and support for WOSU distribution channels, events, and activities; implementing effective public relations and promotional strategies; developing and executing special events; collaborating internally to build a strategic marketing/communications plan; developing and implementing a digital marketing strategy; and serving as WOSU's brand manager.
Among the specific duties:
Optimize awareness and audience of WOSU programming and services provided by 89.7 NPR News, Classical 101, WOSU-PBS television, WOSU Passport, WOSU Classroom, podcasts, web streams, mobile app, and other digital properties.
Develop and implement institutional messaging to elevate WOSU's community status
Develop and implement messaging to build membership, corporate, foundation, major giving and other support
With the completion of a new WOSU headquarters in 2020, energize the building's internal and external experience to generate excitement and interest
Develop and implement an institutional digital marketing strategy
Design and implement effective public relations and promotional strategies
Oversee messaging for consistency in content and branding on-air, in print, and through digital and social media distribution
Build local collaborations for joint marketing and special project initiatives
Identify and track appropriate criteria to measure success
Supervise a professional staff, students, volunteers and associated vendors involved with the division's activities; select, hire, train, coach, and assure positive performance and morale
Maintain the highest integrity in all divisional efforts consistent with industry standards and those outlined in the WOSU Code of Editorial Integrity
Develop and manage an annual budget appropriate to the annual goals of the division
Serve as the organization's spokesperson as needed; serve as a member of the WOSU Public Media executive leadership team
Perform other duties as assigned
WOSU went on the air in 1920 with an experimental license as one of the first radio stations in the country. Today, it is a multimedia producer of quality noncommercial programming and a curator of PBS and NPR national programming. WOSU has a budget of over $14 million with 72 full time staff. The largest source of funding for the organization is from individual members. It has won numerous Emmy Awards for local television programming and has been honored to be named the best radio news station and best radio news web site in Ohio by the Society of Professional Journalists.
WOSU Public Media is licensed to The Ohio State University and is served by the community-based Friends of WOSU advisory board. For more information, review the 2017 WOSU Public Media Community Report and other information at: https://wosu.org/about/reports-to-the-public/
Bachelor's degree in marketing, business or other discipline related to the marketing or an equivalent combination of education and experience is required.
At least seven years of professional experience in the field including supervisory experience.
Must have three years experience creating and implementing integrated marketing communications plans.
Must have a thorough understanding of digital marketing. Excellent project management and presentation skills and a passion for the mission and goals of public media.
Advanced degree or training in marketing, communications, or related area.
The successful candidate will show an ability to be creative and nimble in an ever changing marketing environment, able to work productively in a highly collaborative workplace, be able to manage multiple projects simultaneously, and be deadline driven.
Demonstrated skill in managing and motivating creative professionals, building an effective team and a positive work environment.
Experience in public media or other non-profit management a plus.
Target Salary: $80,000.00 - $95,000.00 Annually
Job Category: Administrative and Professional
Job Appointment (FTE%):
The Ohio State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or identity, national origin, disability status, and protected veteran status.
The Ohio State University is a dynamic community of diverse resources, where opportunity thrives and where individuals transform themselves and the world. Founded in 1870, Ohio State is a world-class public research university and the leading comprehensive teaching and research institution in the state of Ohio. With more than 63,000 students (including 57,000 in Columbus), the Wexner Medical Center, 14 colleges, 80 centers and 175 majors, the university offers its students tremendous breadth and depth of opportunity in the liberal arts, the sciences and the professions.