Reporting to the Director of Development, the Director of the Bard College Fund is responsible for planning and implementing a comprehensive and integrated fundraising plan targeting alumni/ae, parents and friends through a series of appeals, e-mails, reunion efforts, and peer to peer volunteer solicitations. The Director oversees the Assistant Director of the Bard College Fund.
The Director participates in volunteer development and works as a liaison to the Development Committee of the Board of Governors of the Alumni/ae Association as well as the Family Leadership Council. Additionally, the Director is responsible for overseeing the College’s Senior Class Council and will develop and manage a Class Agent Council and a Leadership Giving Society as part of this role.
As the manager of the annual fund, the Director oversees the calendar. Assists in other aspects of fundraising for the College as needed.
Integrated annual fund appeal solicitations: Director will set the Communications calendar for an integrated and segmented appeal cycle for the Bard College Fund, including reunion appeals, planned giving mailings, email newsletters, and social media related to appeals and stewardship messages to Alumni/ae, Parents, and Friends utilizing direct mail, social media, email, and video.
Special appeals: The Bard College Fund Office is frequently called upon to give advice and support for special targeted appeals for restricted projects and the Director will be involved in setting the schedule and production of targeted appeals.
Phonathon and Text-a-Thon: The Bard College Fund Office organizes one Phonathon and one Text-a-Thon per year (October and March) with current student volunteers to solicit donations for the College. Each Phonathon typically lasts 2-3 weeks with 3-4 nights of calling per week. The Director is responsible for overseeing this process managed by the Assistant Director.
Reporting and analysis: The Director is responsible for generating detailed reports on the success of specific appeals, analyzing the reports, and providing recommendations for action on future appeals
The Director will design and plan the goals with the Senior Class Council and work on how to grow the program to include Class Agents.
The Director will work with the Development Committee of the Bard Alumni/ae Associations’ Board of Governors and the Family Leadership Council on peer to peer fundraising efforts and communications.
The Director will manage the calendar of external communications and appeals on behalf of the Office of Development and Alumni/ae Affairs and implement or recommend changes or new systems.
In conjunction with the Data Manager, the Director will be the expert user and manager of Imodules communications and outward facing pages, forms, emails, etc.
The Director oversees the strategy and category system for segmenting constituents in the database, including segmenting constituents for stewardship communications, pledge reminders, and other solicitations.
Bachelor’s degree required.
Minimum 3-5 years of annual fund experience in nonprofit fundraising; previous experience in higher education is preferred.
Exceptional communication skills, both written and oral.
Ability to travel and attend evening and weekend events as needed.
Ability to listen carefully to and understand customers’ needs, both internally and externally, and proactively respond to those needs in a consistent and timely manner.
Bard College is an equal opportunity employer and we welcome applications from those who will contribute to our diversity.
About Bard College
Building on a 150-year history as a competitive and innovative undergraduate institution, Bard College's mission has expanded across the country, around the world, and to meet broader student needs.Now, approximately 2,000 undergraduates study in Annandale and more than 200 graduate students study in Bard programs, plus nearly 1,000 students in our early colleges. Total enrollment for Bard College and its global affiliates is approximately 5,000 students. The undergraduate program at our main campus in the Hudson River Valley of upstate New York retains a reputation for scholarly excellence and civic engagement. We are committed to enriching culture, public life, and democratic discourse by training tomorrow's thought leaders.