VISIT FLORIDA, the official tourism marketing corporation for the State of Florida, is looking for an individual to fill our Public Relations Account Executive position. You will assist with communications and media relations initiatives for VISIT FLORIDA, and implement projects and programs within assigned market(s), working through in-market agencies to ensure contract deliverables are being provided as scheduled and within assigned project budget. You will also contribute in the following ways:
-Assist assigned agencies in planning and executing media missions and events, campaign launches, press visits, influencer programs, public relations stunts and broadcast productions.
- Work with Florida destination partners to provide opportunities to showcase their destination and educate them on assigned market(s), trends and research.
- Coordinate and implement FAM (familiarization) tours with journalists and/or influencers from assigned market(s). Work with destination partners to secure accommodations, itineraries, transportation, attraction tickets, etc. Track and report results.
- Oversee the creation and maintenance of a media list for assigned market(s). Ensure relationships with top journalists are being maintained via press release distribution, desk side appointments, phone calls, media receptions and media missions.
The ideal candidate will have three-plus years of public relations experience managing consumer, travel trade and/or business PR campaigns, including developing strategy, creating plans, writing, pitching, working with influencers and collaborating with an integrated marketing team. Must be able to manage multiple projects and an agency. The ideal candidate will have a strong understanding of the role of content, social media, influencer marketing and media relations in a dynamic organization. Four-year degree in communications, journalism, marketing or related field is required. Experience in the travel and tourism industry is a bonus. Salary is commensurate with experience. Travel up to 20%.
Additional Salary Information: Deadline for application is Sept. 14, 2018.
About VISIT FLORIDA - Tallahassee, FL
VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996.