Virginia Commonwealth University, a major, urban public research university, was designated in 2013 by U.S. News & World Report as one the nation’s “up and coming universities, recognizing its promising and innovative changes in academics, faculty, student life, and research.” VCU ranks among the top 50 public research universities in the country according to the Center of Measuring University Performance, especially in the areas of faculty awards, doctorates granted, and the number of post-doctoral fellows. VCU enrolls more than 31,000 students in 226 degree and certificate programs in the sciences, arts, and humanities across its campuses — the downtown Monroe Park and MCV Campuses, and campuses in Fairfax, Virginia, for the schools of Medicine and Pharmacy, and Doha, Qatar, for the School of the Arts. Hailed for its nationally ranked programs in the arts, social work, and health sciences, VCU is a cutting-edge teaching and research university with an exceptional commitment to excellence, diversity, innovation, and outreach. VCU secured $271 million in sponsored research in FY16. In 2009, Michael Rao, Ph.D., became the fifth President of VCU and President of the VCU Health System. Under his leadership, VCU developed and launched a new strategic plan, Quest for Distinction, which builds on the history of the institution and its strategic assets spanning academic medicine, engineering, life sciences, social sciences, and the arts. Through Quest, VCU works to meet the demands of diverse populations through impactful research, rigorous study, extensive community engagement, and university-wide commitment to human health.
The largest fundraising campaign in VCU’s history, the Make It Real Campaign for VCU funds the critical initiatives that will become points of distinction for VCU long into the future. Our $750 million goal is as ambitious as our vision. The campaign impacts our students and the alumni they become, funds breakthroughs and discoveries that result from our research, enriches the lives around us, and drives economic development within our community. We talk a lot about “making it real” at VCU. But it’s not just a tagline for a billboard. It is our mantra and our commitment to enhance the human experience. It is our obligation not simply to grant degrees but to change lives. As VCU President Michael Rao, Ph.D., puts it, “Our mission as a new type of research university is to transform the human experience through education, innovation, service, and a focus on human health, and our efforts have begun to attract national attention in countless ways.”
The ideal candidate for the Digital Fundraising Strategist position has a passion for testing and analytics that is balanced with strong creative instincts and experience in driving revenue, membership and or donor participation via the corporate sector, higher education fundraising or admissions. This role works closely with the communications team, university partners and VCU Alumni and reports to the Executive Director of Annual Giving. The Digital Fundraising Strategist leads multiple campaigns designed to test creative and drive measurable results.
Developing media strategies that include campaign projections, budget allocations, objectives, ad format recommendations and KPIs.
The ideal candidate will use critical thinking to develop and execute media plans that ensure appropriate audiences are reached effectively, campaign objectives are being achieved and optimize based on data and then provide the team with points of view on new paid media units and opportunities. The Digital Fundraising Strategist needs to have a strong knowledge of all digital media platforms including social media, Google Analytics, Google AdWords and programmatic advertising.
The Digital Fundraising Strategist collects data from completed campaigns and organizes it into reports that can be easily translated by team members and internal partners. The Digital Fundraising Strategist works with teams to determine optimal campaign set up, including creative and pixel requirements, campaign goals, content calendars and reporting formats. In addition, the position maintains expert knowledge of digital media platforms and contributes to Development and Alumni Relations and knowledge sharing.
A bachelor’s degree in marketing, or related field is required, or commensurate experience in nonprofit annual fund program, admissions-based recruiting or ad agency work in the corporate sector.
Master’s degree preferred.
Virginia Commonwealth University is an equal opportunity, affirmative action university providing access to education and employment without regard to age, race, color, national origin, gender, religion, sexual orientation, veteran’s status, political affiliation or disability.
Internal Number: 583170
Virginia Commonwealth University is a premier urban, public research university focused on academic success. VCU enrolls more than 32,000 students in 13 schools and one college, offering 64 bachelor’s, 74 master’s, 40 doctoral, and three first-professional degree programs and 41 post-baccalaureate and post-master’s certificate programs. VCU’s strategic plan, Quest for Distinction, embraces the university’s vision as a premier urban, public research university focused on student success. The plan provides a strategic framework for capitalizing on the outstanding assets that form the VCU experience. Recognized as a community-engaged institution by the Carnegie Foundation, VCU is one of only 40 institutions nationwide to receive Carnegie designations as a Research University with Very High Research Activity and Community Engaged and is on the President’s Higher Education Community Service Honor Roll.