ACCESS INTELLIGENCE is a leading worldwide information and marketing company that provides unparalleled business intelligence and integrated marketing solutions in nearly a dozen global market sectors. With a customer-centric culture dedicated to editorial excellence and marketing integrity, Access Intelligence serves business professionals worldwide with a portfolio of products, including magazin...es, newsletters, conferences, data products and e-media solutions. We deliver insight and intelligence when, how and where our customers want it in major market areas.
Access Intelligence has an immediate opening for a Marketing Manager to join our Conference and Exhibition team. The Marketing Manager will oversee integrated tradeshow marketing campaigns for two annual events using direct mail, email, print, web advertising, and grassroots efforts.
In addition to working with the Show Director to build a comprehensive marketing campaign for each show, the Marketing Manager is responsible for:
Writing copy for marketing pieces and press releases
Managing the creative design process for all marketing pieces and show branding
Oversight of website launches and social media campaigns
Integration of new technology for promotion
Tracking registration and monitoring trending
Writing post-show analysis reports
Candidates for this role will possess:
5-7 years of tradeshow or conference marketing experience
BA or BS in Marketing, Business, or a related field
Functional knowledge of tradeshows and conferences
Ability to manage several projects requiring input from multiple sources (including team members and vendors) from start to finish in a fast-paced environment
Strong writing, organizational, time management, project management, interpersonal, and communication skills
Relevant industry knowledge not required, but the Marketing Manager is expected to become proficient in the industries of each tradeshow and conference this role oversees