Prevention Institute (PI) seeks a seasoned communications leader to guide strategy to further Prevention Institute’s role in more effective prevention and equity policy and practice. The Communications Manager will lead and oversee communications strategies across PI’s primary program areas, and for the organization overall; oversee the communications team and report to and work under the direction of a member of PI’s senior leadership team; and implement a multifaceted communications strategy that advances prevention and equity policy nationwide, fosters the momentum for effective primary prevention practice, and raises the visibility and reach of PI’s tools, resources, materials, and expertise. More extensive experience is welcomed and salary and positon title will be dependent upon experience.
Responsibilities will include:
Providing dynamic management leadership within the organization that emphasizes the importance of prevention and equity in national policy and community of practice.
Creating, implementing, and evaluating communications strategies for PI as a whole, and across the organization’s key projects and topical areas.
Managing the communications team: Supervising and mentoring communications staff, and serving as a resource for program staff on communications tasks and strategy, including grant writing.
Overseeing the ongoing and strategic dissemination of publications, tools, and frameworks through professional newsletters, journals, blogs and related resources, as well as identifying new dissemination outlets.
Cultivating and maintaining relationships with national, statewide, and local press through traditional, new, and ethnic media. Specifically:
Tracking and analyzing news coverage about relevant public health and prevention issues in the media, in order to apprise staff of coverage trends and find new journalist sources;
Identifying media opportunities for Prevention Institute staff, and preparing staff for interviews;
Pitching stories and providing background information to print, radio, television, and digital reporters and editors.
Crafting and editing persuasive and compelling e-alerts, op-eds, blog posts, talking points, web content, press releases, and letters to the editor on a variety of prevention-related public health issues; writing articles on behalf of senior staff.
Working with program staff to develop and edit materials for PI’s focus areas, including reports, success profiles, executive summaries, and abstracts. Ensuring consistency of language across products.
Collaborating with an outside graphic design firm and key PI staff to create a new visual brand identity for the organization, in order to refresh the look of reports, PowerPoint slides, infographics, and logo.
Providing guidance and oversight on PI’s social media strategy, and actively exploring newer media activities like podcasting, video, and interactive infographics.
Supervising the maintenance and enhancement of PI’s website, two subsites, and related site www.preventiondiaries.org.
Modernizing PI’s e-blast system in order to most effectively reach appropriate constituencies with the right information at the right time.
Providing strategic consultation to outside partners on how to frame and develop messages that make the case for prevention and equity.
Creating and maintaining systems to enable program staff to share relevant information with communications staff and one another, including updates on topical work and the best ways to describe the work.
Collaborating with an outside book publisher on strategies to encourage awareness about and course adoption of the book Prevention Diaries and the seminal textbook Prevention is Primary.
Writing quarterly updates on communications and organizational activities for funders and board members.
Communication skills: Excellent writing, editing, and speaking skills, including the ability to effectively communicate to different audiences (including media, public health practitioners, policymakers, funders, and community advocates).
Media Relations: Substantial experience working with and pitching to news organizations, including online, print, and/or broadcast media outlets. Experience developing communications strategies for advocacy campaigns is preferred.
Social media experience: Strong knowledge of social media strategies—including Facebook, Twitter and other new media technologies—including a firm understanding of analytical applications, is preferred.
Website management: Familiarity and understanding of website management platforms, online advocacy and content management platforms, and basic HTML is strongly preferred.
Design: Ability to oversee and support design and layout, both conceptually and technically.
Management skills: Demonstrated ability to effectively manage staff and multiple projects and deadlines in a high-quality manner while maintaining focus on longer-term strategy and deliverables.
Collaboration: Ability to work collaboratively in a team-oriented setting with a range of staff members; willingness to work independently, in ad-hoc teams, and with multiple senior staff.
Flexibility: Ability to work and thrive in a fast-paced, dynamic environment; multi-task; shift priorities as needed. Ability to blend communications knowledge and skills with content and organizational strategy and to work well with more content-oriented staff.
Supervision: Ability to effectively supervise and mentor staff on the communications teams, as well as across content teams that provide support to communications efforts; capacity to work with a supervisor and senior staff effectively.
Advocacy or health communications knowledge: Experience in and understanding of how to use communications as a tool for advocacy and policy change is strongly preferred. Familiarity with effective health, primary prevention, and equity strategies preferred.
Commitment: Commitment to and demonstrated success in social justice and nonprofit settings. Desire to achieve significant prevention, health, and safety outcomes; and strong commitment to reducing inequities.
Education and Experience: Master's degree in a relevant field (e.g., Public Health, Public Policy, or Journalism) is preferred; equivalent experience will also be considered. A minimum of 5 years of direct communications related experience is required, preferably considerably more, and experience in the public health/public policy arena is preferred.
** We strongly encourage applicants of color, LGBTQI and bilingual candidates to apply**
The Communications Manager will be based in Prevention Institute’s Oakland, CA or potentially our Los Angeles, CA office.
Please send by email to firstname.lastname@example.org: a cover letter, resume, and communications portfolio, including three writing samples, (e.g. articles, blogs, press releases, media advisories, etc.); and links to website(s) and/or videos with a statement about your role in the product. Please include “Communications Manager” in the subject line. Please mention where you saw this posting. No phone calls, please.
Additional Salary Information: Prevention Institute offers competitive salaries that are commensurate with experience and include an excellent benefits package and retirement plan. The appropriate salary level is determined by a review of relevant experience and set according to a principle of equity within the organization.