Under the direction of the Director of Alumni Communications and Marketing, the Assistant Director of Alumni Communications is an important player in the implementation of a strategic communications plan designed to enhance the engagement of AU alumni. Specific focus is on leveraging opportunities for the use of digital communications and social media in response to a rapidly changing communications environment. Additionally, this person oversees an online community on behalf of the division of Development and Alumni Relations.
The Assistant Director is responsible for operating American University Alumni Association social media properties and overseeing a group of social media volunteers.
The Assistant Director also manages an email marketing calendar for Development and Alumni Relations communications, drafting approximately 50 percent of this outreach and managing distributions of email messages in tandem with the Director of Alumni Communications.
Hiring offers for this position are contingent on the successful completion of a background check.
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
Bachelor’s degree or the equivalent in training and experience required.
Experience using major social media platforms, especially Facebook, LinkedIn, and Twitter, and a high level of comfort interacting in a social web environment
Minimum of four years’ experience in communications,showing progressive responsibilities and substantial experience in managing web content and/or software
Writing experience in the fields of development, public relations, journalism, customer service, investor relations, or similar fields will be considered
Computer literacy, particularly MS Word and Excel
Solid working knowledge of a web content management system or web publishing in general is needed
Strong interpersonal and communication skills, especially ability to explain technology to new users
Mature and professional attitude; customer/client focus
Highly developed interpersonal skills
Energetic and detail oriented
Superior proofreading skills
Demonstrated organizational and decision-making skills with follow-up abilities are essential
Ability to meet deadlines and respond to changing needs is essential
Flexibility is a must, as the needs for this position will rapidly evolve and change over time
Experience working with in a nonprofit or higher education environment
Experience with iModules and/or CommonSpot
Experience with photo editing software or graphic design is a plus
HTML skills are desirable
Familiarity with The Chicago Manual of Style is a plus
Familiarity with AU community or AU alumni experience is also a plus
A global outlook, practical idealism, and a passion for public service define American University. American University is a private doctoral institution situated in a residential neighborhood of northwest Washington, D.C. Our academic strengths are grounded in social responsibility and a commitment to cultural and intellectual diversity.