Description: Reporting to the Director, Annual Giving, the Associate Director provides overall strategy, management and leadership for segmentation and execution of annual giving direct mail campaigns, digital communications, and the marketing plan/schedule, related technical processes and software, performance measurement, and goal setting. This individual will work closely with the Director of Parent and Family Philanthropy to identify, recruit and manage parent leadership within parents' annual fund, and create a strategic plan that incorporates phonathon, electronic and direct mail solicitations and messaging. The Associate director will serve as a liaison both within institutional advancement and across campus to build and strengthen partnerships to ensure timely and cohesive communication and solicitations. Additionally, the Associate Director will create and implement strategy for the acquisition and retention of donors to Emerson College through various channels including, but not limited to, a consecutive giving society and day of giving campaign. The Associate Director will have a small portfolio and will work to manage relationships to qualify, cultivate, solicit leadership level annual giving prospects. This position requires excellent communication skills, the ability to work well under pressure, and excellent organizational and time management skills. The ideal candidate will be a strategic thinker, a team player, and have the ability to build relationships across the College as well as with donors.
Campus Location: Boston Campus
Required Knowledge: Bachelors degree required. Proficiency in Microsoft Office suite, as well as knowledge of marketing tools and database experience needed. Direct experience with annual giving solicitation marketing required.The successful candidate must have exceptional organizational skills, including demonstrated ability to effectively handle multiple tasks while paying close attention to detail, excellent verbal and written communications skills; creativity, initiative, and independence in carrying out responsibilities; demonstrated planning, and teamwork.
Preferred/Desirable Knowledge: Direct experience with Banner and Raisers Edge NXT preferred. Experience with crowdfunding and other fundraising platforms also preferred.
Required Prior Work Experience: 5-7 years of nonprofit, development, management, annual giving, marketing, public relations, or similar professional work experience required. Knowledge of direct response fundraising, especially mail or marketing best practices and metrics needed. Demonstrated project management skills, strong verbal and written communication skills, ability to work independently, attention to detail and follow-through, and excellent organizational skills are essential.
Diversity Statement: Emerson College believes diversity enriches the educational experience by providing students with the opportunity to learn from individuals who may have different backgrounds, experiences, and perspectives. Engagement with diversity in the curriculum, in our co-curricular offerings, and all other aspects of the College enhances the personal and intellectual growth of all members of our campus community. Emerson is committed to strengthening communities, including our workplace, by fostering the development of the intercultural competencies necessary for meaningful citizenship in an increasingly complex, pluralistic society.
Classification Title: Advanced IC
Salary Grade: 17
Job Family: Individual Contributor
Recommend, manage and execute integrated marketing plans/programs and strategies to meet fundraising objectives of the annual giving program with a focus on direct mail, e-mail, social media and telephone solicitation strategies and execution. Manage multiple mail and e-mail campaigns simultaneously, ensuring deadlines and quality standards are met. Develop and conduct segmentation and message testing, for retaining, acquiring and reactivating donors; evaluate results use to inform next steps. Work closely with Assistant Director, Annual Giving, and Annual Fund Officer to ensure that segmentation is carried through to phonathon program and that calling schedules align and support overall segmentation schedule. Assess market opportunities and track market trends for application at Emerson.
Personally manage a small portfolio of prospects by implementing identification, cultivation, solicitation, and stewardship strategies for each prospect.
Identify, recruit and manage parent leadership within parents annual fund, and create and execute strategic plan that incorporates phonathon, electronic and direct mail solicitations and messaging. Create and implement strategy for the acquisition and retention of donors to Emerson College through various channels including, but not limited to, a consecutive giving society and day of giving campaign.
Emerson College is the nation’s premier private college dedicated exclusively to majors in communication and the arts in a liberal arts context. It is located in the theater district in the dynamic multi-cultural city of Boston in close proximity to major arts institutions, media outlets, and research centers. The College enrolls 3,783 undergraduate students and 671 graduate students from 71 count...ries and 48 states. Emerson College is committed to an active, intentional, and ongoing engagement with diversity – in its people, in the curriculum, and in the College’s intellectual, social, cultural and geographical communities. Our inclusive excellence framework recognizes that institutional excellence comes from fully engaging with diversity in all aspects of institutional activities. Members of historically under-represented groups are encouraged to apply.